The canned food brand well known for its iconic recipes — cassoulet, sausages with lentils and sauerkraut — was voted the French’s favorite brand in the “preserved French ready meals” category..
William Saurin placed first on the podium by obtaining the greatest number of “likes” after a study carried out from January 1 to 11, 2024 on the OpinionWay panel., from a representative sample of 1009 people from the French population aged 18 and over. “There are many preconceived ideas about canned foods. William Saurin has been supporting the daily lives of the French since 1898. We allow everyone to eat well by combining pleasure and nutritional quality, all this in a practical format and at an affordable price. Being voted the French's favorite brand is a great honor and encourages us to go further to offer quality products., which meet all needs”, explains Philippe Lalère, marketing director of William Saurin.
A brand born in the heart of the Belle Époque
In 1898, William Saurin (born Seurin), son of a grocer from Saint-Mandé, resumes, with his wife Marie, the prestigious grocery store of his in-laws, located on the banks of the Marne. In 1900, The Universal Exhibition opens its doors in Paris. The Saurin couple saw the arrival of these millions of visitors as an opportunity and created a dessert canning workshop, in which the cooked dishes will then be made. The first William Saurin cassoulet was created in 1910. In 1914, World War I breaks out. The company launches into the production of meals in cans to offer healthy food to furry people, according to the canning process (heat sterilization and airtight storage of food), developed by Nicolas Appert in 1795. The first William Saurin factory was inaugurated in Lagny-sur-Marne in 1926. It remains the brand's main production site until today.. William Saurin, which cooks 40 million cans of canned goods per year in its two factories in France, has belonged to the Cofigeo group since 2017, also owner of the Raynal brands & Roquelaure, Garbit and Zapetti.
100% French production
A cabbage sector has been integrated within the company since 1985. The brand's flagship products, the cassoulet (10 million boxes of simmered cassoulet sold per year), sauerkraut and salty dishes, benefit from culinary know-how passed down from generation to generation. The brand also relies on more contemporary recipes such as spaghetti Bolognese. (microwaveable plate), recipes from elsewhere, but which are becoming popular in French kitchens (like chicken curry coconut in a microwaveable bag), or even recipes that give pride of place to plants (vegetable chili Good For Us by William Saurin). Since 2011, William Saurin has started a complete review of his recipes, which are without nitrite salt, no artificial flavors and no added preservatives. All William Saurin preserves have a Nutri-Score A or B.
WILLIAM SAURIN
Caterer since 1898, William Saurin has established itself over the years as a key player in the ambient ready-made meals market.. Thanks to a regular innovation policy, William Saurin and the Cofigeo group are renewing themselves to adapt to the taste of the French, with the ambition to offer consumers recipes that are both original and authentic, developed on its production sites in France. For one hundred and twenty-five years, William Saurin was able to rework his recipes to improve the composition of his cooked dishes and respond to the new dietary challenges of the French. William Saurin souhaite, with the launch of its Bon Pour Nous range, attracting new generations to the ambient ready-made meals section by responding to their uses, with recipes that are up to date in terms of taste without compromising on price or quality.
More information :www.william-saurin.fr
FAVORITE BRAND OF THE FRENCH
Since 2015, the favorite brand of the French is a distinction which rewards a brand with a guarantee of quality and a level of recommendation by French consumers. Based on studies carried out by an external survey institute which compares all existing brands on the market, it rewards the favorite brand of the French in its category, i.e. the brand with the highest empathy rate on the market. Following the results of the sector study, a single brand is elected for a period of two years, as William Saurin is today.
To know more : https://marqueprefereedesfrancais.fr/
