Inflation affecting the agri-food sector and the establishment of quotas by certain companies are shaking up the French consumption habits of “bubbles”.
The rise in the price of champagne benefits sparkling wines which are in vogue : sparkling, crémants or even classic Cap methods. Among the adaptations to market constraints, solutions come through innovation and the launch of new products. A bias also for the Vranken house with an expansion of the range now including sparkling wines to its essential champagnes. To be found on supermarket shelves in Reunion since January 2024 : two new references of VMQ type sparkling wines (quality sparkling wine), made according to the traditional method by taking the mousse directly in the bottle. Available in raw version with Brut de France 75 cL and in rosé version with Pink Flamingo 75 cL.
Covino distributor : such. 02 62 40 07 80
