Inspired by Japanese culinary traditions, Chinese, Thai and Indian, the emblematic flavors of Asia, tasty noodle and sauce recipes, are to be explored without leaving home thanks to the new Maggi range.
In the section of world products, Maggi invites you on a taste journey with its new recipes, developed with Asian chefs, instant noodles and cooking aids. Specially developed recipes focusing on the iconic flavors of Asia, favorite of the French. Without palm oil, without colorings, without flavor enhancers. Prepared only with sunflower oil. This range is made to meet the expectations of young consumers, but also families looking for new culinary experiences with practical and tasty products with tastes from elsewhere and to consume at home. Generous sauces coat the pasta and intensify the flavors. Maggi plays the transparency card with the presence of Nutriscore across this entire range. Packaging is 100% recyclable. The launch of the new cups, Maggi bags and jars with Asian flavors are accompanied by a metropolitan TV communication campaign, digital and at points of sale.
HEADING TO JAPAN AND CHINA WITH CUPS
« Maggi Noodle Cup Poulet Teriyaki » (75 g) : #1 recipe for Asian noodles, this chicken recipe with notes of garlic and ginger is inspired by Japanese culinary tradition. “Maggi Noodle Cup Classic Chicken” (75 g), unique recipe is also part of Japanese traditions. And we are going to China with “Maggi Noodle Cup Soja Classic” (75 g) : a recipe with soy sauce notes, red peppers and ginger, all coated in a generous sauce.
ASIAN NOODLES IN BAGS
« Maggi Noodle Pad Thai » (8 x 128 g) : the best Asian recipes in an ultra gourmet version. Pad thai is the favorite Thai recipe of the French. Maggi Noodle Pad Thai is the only pad thai offering in the pouch noodle market, and the only one with large pieces of vegetables. Elaborated tastes (without colorings, without flavor enhancers) stand out from existing references. And Maggi offers the most generous format in the segment : 128 g. This range will recruit young adults and families (via the ados) who are looking for quick solutions, exotic and satisfying. Maggi Noodle Teriyaki (128 g) takes us back to Japan, this instant noodle recipe, made with soy sauce and subtle hints of garlic, is ready in five minutes. Maggi Noodle Sweet and Sour (128 g) : another top Asian recipe in an “ultra-gourmet” version, noodles with sweet and sour sauce.
CULINARY AIDS : ASIAN SAUCES
« Maggi Tikka Massala Sauce » (6 x 340 g) and « Sweet Maggi & Sour Sauce” (360 g) : two Indian and Chinese recipes for dishes prepared in 10 minutes. This five-serving size is designed to please the whole family : the sauces are intense and generous in spices but not spicy, composed of ingredients of natural origin. Presented in a recyclable glass jar, the new Maggi Asian sauces have strong incremental potential in a market with few references. They will meet the expectations of consumers who like to cook exotic dishes.
