These two new Vivre Vert references can be found in the cheese section of certain supermarkets : a spreadable and an almond-based mozzarella, which completes the brand’s 100% plant-based offering.
Tomorrow, there will be more vegetables on our plates. It is the conviction of Vivre Vert which responds to this new expectation from the cheese shelves, crème, yogurt and milk with 100% plant-based ranges, stamped with the European vegan label V-Label, distributed in supermarkets. The main categories of plant substitutes have so far only managed to attract one in four French people. Why ? It turns out that, generally, the taste is not there. It is precisely on this key argument that Vivre Vert wants to make the difference. « With Vivre Vert, it is not a question of substituting one diet for another, but rather to intervene in complementarity. The agri-food sector is on the eve of a revolution : we are pioneers. Our core innovation today focuses on flavors and a generous product offering made from noble raw materials.. We are delighted to contribute to the democratization of plants in France. To meet this challenge we are developing new products focused on pleasure” explains Jérôme Madoc, Managing Director Business Bio & Vegetal at Savencia, pilots the Vivre Vert project.
To Spread Plain
Almond based, without preservatives or additives, “À Tartiner Nature” can be enjoyed at any time of the day. Once the jar is opened, we discover a soft and creamy spread, and a whole range of possibilities in terms of use : easily on a slice of bread but also to accompany a dish with vegetable sauce, like a dahl for example. Eaten cold, its texture is melting and its taste is pleasantly fresh and sweet. Hot, he encourages numerous associations, both with vegetables and legumes.
Ideal Salad
White and immaculate, the firm and melting texture of Idéal Salade, as well as its shape, invites you to cut into slices. A knife blade and a few trips on the cutting board are enough to create a light dish., tasty and 100% plant-based. Once in the mouth, fresh milky notes can be discovered. Looking through the label, we discover a product composed of 64% of an almond-based preparation, without additives or preservatives.
