After Cahouète, Gato’ Potato and Coconut Banana, the range of Douceur d’Arrangé cream liqueurs from Maison Isautier bottles the Arrangé Banane Flambée, popular perfume in Reunion as well as on the national market.
Maison Isautier created the arranged segment in 2010, positioning itself since then as leader with 28% market share. The Douceur d’Arrangé range is born, ensuite, in 2017 as a softer and more gourmet variation of the Arrangés with the Arrangé Cahouète, with roasted peanut flavor. Douceurs d’Arrangé are rum cream liqueurs. With an alcohol content of 17%, they are classified in the category of liqueurs. They in turn seduced a large audience with their creaminess..
Today, it’s the Arrangé Banane Flambée, number one in arranged sales in mainland France and Reunion Island, which is available in liqueur to delicately express the exotic fruitiness of banana combined with the sweetness of cream and the smoothness of melted caramel. Served chilled, as an aperitif or digestive, Douceur d’Arrangé Banane Flambée can also be used as a cocktail base. Something to delight, in all cases, the finest palates without going overboard. Big brother Arrangé Banane Flambée already commands 13% of sales in its range in mainland France and 31% in Reunion Island, the recipe for new success seems acquired for Maison Isautier.
The reference for Reunion rum
Maison Isautier is a family business founded in 1845 by Louis and Charles Isautier on the “Les Casernes” plot in Saint-Pierre. Antoinette, widow of Charles, will develop the business and the export of rums with immediate success and a first gold medal at the Universal Exhibition of… 1878.
First in a long series. This award now sits among more than 150 decorations from around the world. ! In 2021, Arranged Banana Flambée, designed from one of Maison Isautier’s oldest recipes, continues to seduce by receiving 144 years later, the gold medal from the famous Spirits Selection by Concours Mondial de Bruxelles, which rewards each year the best spirits in the world. This loyalty to tradition allows Maison Isautier to conquer ever more market share with a constantly increasing turnover. (+ 23% in 2021).
