The Breton company, known for its household products and cosmetics based on natural ingredients, joins the Altaïr group which becomes the French leader in quality drugstores and maintenance.
Harris Briochin has just been acquired on September 15 by the French group Altaïr, supported by Eurazéo, to its shareholder Alwa Europe (Philippe Allius). A natural rapprochement for these two companies which share identical quality values, of tradition, French made, as well as a strong attachment to sustainable development. Like Briochin, Altaïr intervenes in the world of maintenance and drugstore with the Starwax brands, head, I feel and pray. This new group thus becomes the French multi-channel leader in drugstores and quality maintenance., with a portfolio of complementary brands, covering all distribution circuits. In a very competitive market, this alliance will allow Harris Briochin to be more combative against international giants. On an operational level, the various commercial entities of the Altaïr group in France – Brunel on the one hand, Harris Briochin on the other hand – will continue to operate autonomously at the service of their customers, suppliers and consumers. Harris Briochin's 85 employees will continue to produce their different ranges at the Saint-Brandan site in Côtes d'Armor..
A century-old know-how
It is indeed a question of preserving the century-old know-how of Briochin, which offers large-scale distribution of household products and cosmetics based on natural ingredients, designed according to old recipes. Eco-certified, its products are renowned both for their respect for humans and nature and for their effectiveness. Among his star references, the Breton brand counts black soap, baking soda or super kitchen cleaner. With Harris, the company occupies first place on the market for fire starters and maintenance products for fireplaces, stoves and barbecues. In 2020, the Harris Briochin company achieved a turnover of 36 million euros.
