Nobo, the leading visual communication brand in Europe from the Acco Brands group, offers techniques and tools to make brainstorming more effective.
Brainstorming was invented in the 1940s by Alex Osborn, vice-president of BBDO, an American advertising agency. The term “brainstorming” comes from the English brainstorm which means brainstorming.. “This is a group activity aimed at generating and creating ideas, solutions or recommendations by relying on the active and spontaneous participation of everyone. This activity allows you to generate ideas while freeing yourself from filters, judgment or criticism. It also helps unlock creativity and a certain collective power, one idea leading to another”, explain. But there are several steps to carry out before a brainstorming session. “You must first clearly explain what is expected of the people present during the session., so that everyone takes ownership of the issue and wants to provide solutions to the problem. » And during this preparation phase, those present must be able to reformulate the problem and explain the representation they have of it.
Thinking techniques
Two techniques, especially, are commonly used. Mental mapping (mind mapping) consists of stating the main problem by writing it in the center of the board. The solutions to resolve it are then written around. Other method, brain writing (brain writing) : each participant has their own paper or board where they write down their ideas. He passes it on to his neighbors who, each and every one, write down ideas that come to them. In all cases, brainstorming requires collective writing tools.
600 references in the Nobo catalog
There are many tools to make brainstorming and idea generation easier. Whiteboards that help to fix and visualize ideas. Easels and mobile boards, practical to be moved as needed. Moderation kits containing everything you need (markers, magnets, bedbugs, notes repositionnables). Electrostatic repositionable sheets for writing down, to erase, start again. These sheets are repositionable on any type of surface. In total, Nobo offers 600 references distributed to office suppliers, stores specializing in office automation and stationery, as well as with pure online players. Around 20% of the brand's turnover, present in more than 100 countries, comes from whiteboard sales, its flagship product.
