Trax is a leading provider of image recognition and analytics solutions for retail. Roamler is a European technology company specializing in participatory field marketing solutions. They are teaming up to provide consumer brands with a store audit service that combines the power of computer vision and the participatory economy.
Trax and Roamler's fully integrated store audit service is currently available for FMCG brands in Belgium, France, Germany, Italy, Netherlands, Spain and United Kingdom. Roamler leverages a community of consumers capable of capturing images directly from retail store shelves. The images are then sent and processed by Trax's proprietary computer vision platform to provide manufacturers with an instant and accurate account of their products' in-store storage conditions.. Roamler matches experienced sellers with everyday customers of common products based on location, skills and experience level of each person. This fully integrated service provides brands with a cost-effective and flexible extension for their sales and field teams. This innovation allows brands to access information in real time and at the right time, identify performance gaps, take corrective actions to improve the customer experience and finally make thoughtful decisions to drive revenue growth.
The example of Unilever
Currently, Trax and Roamler collaborate to help Unilever improve on-shelf availability in hundreds of stores across Belgium and Italy. Trax analytics and insights derived from ray images captured by Roamler members, allow Unilever to detect all anomalies in store, take measurements and analyze the results. So, Unilever's own salespeople and salespeople can focus on higher value-added tasks, expand their network coverage and prioritize stores with maximum sales opportunities.“Together, Trax and Roamler deliver superior value to consumer products by providing a cost-effective store audit service, scalable and fully integrated” estimates Karine Eloy, Managing Director EMEA at Trax. “Our joint solution allows businesses to quickly and efficiently resolve any issues that impact retail and product availability. »
Trax et Roamler
Trax, headquartered in Singapore, is operational in more than 90 countries around the world. Retailers and manufacturers of everyday products leverage Trax in-store solutions to better manage on-shelf availability and optimize sales. These solutions are powered by proprietary, very fine-grained image recognition algorithms that then convert shelf photos into detailed, actionable information.. In simple terms, Trax digitizes the physical world of retail. Many of the world's largest consumer goods companies use its dynamic sales solutions, in-store fulfillment, market measurement, Shelf analytics and monitoring at scale to drive positive shopping experiences and unlock revenue opportunities across all points of sale. Founded in 2011, Roamler offers companies B2B solutions based on Crowdsouring models, responding to companies’ needs in terms of efficiency by mobilizing an extensive network of professionals “on demand”. These “Roamlers” are integrated into the community based on their skills, of their experience and their area of intervention, then associated with “missions”. This allows businesses to increase their flexibility and freelancers to access a wider range of opportunities., and better organize their balance between personal and professional life.
