Picard celebrated Christmas in style with the opening of its tenth point of sale on December 19 in the heart of the Moulin Joli district.. A store designed according to the brand's new concept, Vision.
On a total surface area of 360 m2, this tenth store was built entirely on the basis of Vision, the concept that the brand is developing through a new layout, a more comprehensive range of services and energy management that is more respectful of the environment. Picard wanted to make the atmosphere of these stores more warm and friendly while preserving their functionality. Woody colors and attractive lighting provide better shopping comfort. The customer journey is clarified with more clearly identified product universes than before. A necessity to highlight the brand's important catalog, nearly 800 products, including products from Réunion, organic products and new products all year round. The frozen food specialist therefore offers an exclusive range ranging from raw products to very elaborate recipes. Another great innovation from Vision, catering on site. The Moulin Joli store includes, like that of the Holy Land inaugurated at the end of July 2020, a catering area : the Snack Bar. Tables, chairs and microwave make up this space with an offer of individual dishes, drinks and desserts, for those who wish to have lunch there or take a break during the day. In the current health situation, this space is disinfected as often as possible and the spacing of the seats allows it to be used in complete safety. Picard also offers a click service & collect, with order on the meetingpicardreunion.com site and withdrawal of purchases in stores.
Six jobs created
This new Picard store has also been designed to respond as closely as possible to the brand's commitments in terms of energy management for cold production.. 30% of the point of sale's daily electricity consumption is powered by photovoltaic panels. "It is a real pride to contribute to respect for the environment in this new latest generation Picard store," said Bruno Guilleminot during the inauguration. For this new store, six jobs were created, all on permanent contracts. The store manager, Sheila Bulin, has been with the company since 2013. She started her career at Picard as a saleswoman at the Savannah store, then evolved, becoming first saleswoman at the Saint-Gilles store, then manager of the Saint-Leu store in July 2020. Picard has chosen to come and settle in the heart of La Possession, in a residential and economic district in full transformation. This is the brand's fourth store in the West after those in Savannah, Saint Gilles and Saint-Leu. “This tenth inauguration responds to a promise we made to our customers, to get closer to them, with an innovative offer and quality products ”summarizes Bruno Guilleminot. Picard thus reinforces its proximity policy and reaffirms its desire to continue its network of Reunion Island by focusing on the quality of its offer., innovation and exemplary customer service. As a reminder, Picard has been present in Reunion since 2013. Created in 1973, the Picard Surgelés company has nearly 900 stores throughout France and is also established in several countries.
Sandrine Lépinay
