The sign, who will celebrate his 40th birthday next September, starts its 2021 financial year with around ten openings in France and Switzerland. It has 555 stores, including three in Reunion.
Founded in 1981 by Philippe Ginestet, Gifi is the leading brand in France specializing in home and family equipment at good prices. The Group continues its expansion with the objective of reaching a network of 1,000 stores and a workforce of 10,000 employees by 2027. The group today has, with all of its subsidiaries and holdings, a distribution network of more than 800 stores and a total of 9,000 employees. For Philippe Ginestet, Gifi's growth potential in the coming years is in fact 200 new stores. Since the start of its 2021 financial year, Gifi has already opened 10 new points of sale (five in France and five in Switzerland). Whether in the city center or on the outskirts, prospects for growth of openings, expansions or transfers are important for the brand.
Gifi's recipe
The brand has developed a concept focused on pleasure purchasing. Gifi arouses the attraction of discovery with permanent new features. The store format combines tailor-made services for supplying individual goods, adapted to consumer uses. The choice, good prices and quality are at the heart of consumer support. In a city, based on 190,000 certified customer reviews, Gifi gets an average rating of 4,3 out of 5 on product quality (60% of customers go so far as to give it a rating of 5/5). This result is the result of ongoing work with all manufacturers around the world.. Collections in your own name, developed by the integrated style office, also contribute to guaranteeing quality products in the different worlds of the brand.
L’ancrage local
Gifi also makes its local roots a pillar of its development. The brand defines itself as a locally engaged actor and employer. Its teams are made up of employees recruited locally. The objective of its development policy is clearly to equip itself in each city with teams who are perfectly familiar with 
the environment and customers. The links that unite each customer to their reference store are now maintained with a click & collect tailor-made. Wherever he is, 24 hours a day, each customer can order from their store and has a space to collect orders prepared by the point of sale team.
Gifi's adventure
This adventure, it’s that of Philippe Ginestet, an entrepreneur starting from the bottom of the ladder. It can be discovered in the work of which he is the author, recently published: “Life is an idea of genius” (Eyrolles editions).
