Sales teams proud of their most beautiful and efficient in-store operations will be able to register for the competition on the stratcorun.re website from April 15 until July 31.
Nothing could be simpler to participate. The competition form must be completed on the congress website, stratcorun.re, from April 15. The key points to remember are:. Teams can compete in five categories (see box). Three trophies will be awarded per category : or, silver and bronze. The best sales forces and the best theatricalization and promotion operations in stores carried out between August 1, 2023 and July 31, 2024 will be appreciated.. To designate the winning teams for the best sales force trophies, the directors and deputy directors of the 19 hypermarkets on the island will be questioned. In-store operations will be, they, judged by a jury of 14 professionals. Added to these awards will be the jury’s favorite, to give maximum value to all initiatives, as well as Yves Puget’s favorite, editorial director of LSA magazine, host of the StratCo Run conference.
14 “PROS” IN THE JURY
THEY
- Anne Voiry, commercial director, marketing and communication of SFR Réunion.
- Armelle Garnier, Managing Director of Ipsos Indian Ocean.
- Claire Lacaze, trade marketing manager at Brasseries de Bourbon.
- Corinne Loquin, director of communications and customer services at Crédit Agricole de La Réunion.
- Emmanuelle Le Solliec, Indian Ocean area manager of the Savencia group.
- Muryel Leblanc André, Managing Director of Bourbon Packaging.
- Virginie Rosset, commercial director of Royal Bourbon Industries.
THEM
- Pascal Thiaw-Kine, president of the Excellence group, E.Leclerc Reunion.
- Simon Forster, Director of Mondelez Indian Ocean.
- Frédéric Auché, Chairman and CEO of Mascarin.
- Dimitry Louvencourt, general director of Pharma Santé 974.
- Bruno Fourdin, commercial director of Cosmebelle.
- Sylvain Dolo, director of the Carrefour du Sacré Cœur hypermarket.
- Eric Guigard, sales director of Mr.Bricolage in Reunion.
StratCo Run looks to the future
Another novelty of the third edition of the Commercial Strategies Congress in Reunion, young people enter the stage ! StratCo Run plans to invite the island's business and management schools to attend the congress by having them each nominate, two students : the institute of business administration (IAE Meeting), the school of business and management (EGC), Tech de Co (marketing techniques) from the university institute of technology (IUT) of Saint-Pierre and the management school of La Réunion. A way of also promoting the local pool of future sales executives and managers who will build the future of Reunion commerce.
The competition categories
- Category 1 : The trophy for the best sales forces designated by the 5 brands on the island.
- Category 2 : The trophy for the best dramatizations of the promotional areas of the points of sale, in hypermarkets and supermarkets.
- Category 3 : The trophy for the best commercial operation on the circuit.
- Category 4 : The best highlights : in shopping malls, large DIY stores, in pharmacies.
- Category 5 : The trophy for the best merchandising collaboration between brands and industrial suppliers in terms of outfit, delivery and logistics.
- And also…
Favorites
-Yves Puget’s favorite
-The 2024 Jury’s favorite
Commercial excellence, a source of inspiration and optimism for all
Explanations and comments from Nathanaël Juricic, director of Optimark Indian Ocean, organizer of the StratCo Run 2024 congress and trophies.
Meeting Leader : Why Run StratCo Run Trophies ?
Nathanaël Juricic : Behind the StratCo Run 2024 trophies, there is our desire to publicize the best practices and commercial achievements in the field on Reunion Island, because talents and nuggets of excellence are manifested there. It’s important to promote what’s best. These trophies will display this commercial excellence, both in large-scale food distribution and in specialized brands, like DIY or pharmacy, so that it can be a source of inspiration and optimism for all. The aim of the trophies is to highlight the field sales and merchandising teams and to promote them. They do hard, high-quality work all year round to offer the best offers to distributors and offer products in the best conditions in stores..
What are the objectives of the trophies ?
It’s new to be able to compare best practices, this will give the sales forces the ambition to become references on the Reunion market. This moment of sharing will be an encouragement for the teams to innovate in the offers, dramatizations to present products, using new ideas and concepts that will be discussed at the conference, notably with our speaker Xavier Terlet, director of innovation at SIAL. Furthermore, being nominated and winning in this first edition of the StratCo Run 2024 commercial trophies will be recognition and proof of excellence of the company by its peers, but also with its customers, of its commercial partners, of the metropolis and the public. The image of the company as an attractive employer, innovative, focused on performance will emerge strengthened. This award will give prestigious status to the winning company. This will be an effective way for her to communicate her values and strengthen cohesion within the team.. Finally, this is the start of a story. Every year, titles will be put into play to win or preserve commercial excellence.
Why this emphasis on the best merchandising collaborations ?
This key activity must be highlighted. It is essential in making products available to consumers, in promoting products and in the fight against store shortages. There are exceptional merchandising executions carried out on a daily basis in the points of sale in Reunion Island., this is one of the specificities of the island, they must be valued. This work of merchandising synergy between the brands, manufacturers and service providers in terms of orders, logistics, delivery and placement in stores ensures well-stocked shelves, full and well kept, thanks to the category expertise of the brand assortments.
How is the jury of professionals who will elect the best by category composed? ?
This jury is made up of recognized experts in their field, who understand the specific challenges and opportunities related to sales and merchandising operations. Their expertise will allow them to objectively evaluate performance, the qualities of implementation and execution. They will be able to recognize the operations which best applied the strategic vision of the company and achieved the set objectives. Thanks to their openness and objectivity, we are certain that the best operations will be fairly rewarded, on merit. Finally it is the most beautiful recognition, for sales teams, to be elected the best by a jury of excellence like this one. A big thank you to all the members of the jury for their participation.
