What is StratCo Run’s recipe for success? ?
This is all the involvement and energy developed by the Optimark Indian Ocean team, convinced of the added value, for our customers and our sector, of these meetings. Passion for sales is our driving force. It is what allows us to bring together actors from very different worlds... What a pleasure to bring actors from these different sectors to share their vision, their practices and strategy ! What a reward for us to see the interactions and exchanges, to bring renowned speakers to Reunion, to have seen them leave full of gratitude for these moments of sharing experienced during the first edition.
How is the programming developed? ?
The programming is developed based on the short and medium term issues that are experienced. We are thinking about round tables and actors who want to share their experience on these issues while taking care of the plurality and diversity of representatives. Finally, we do a comparative analysis with what is experienced in mainland France, in order to be able to involve speakers from outside Reunion Island. They will allow us to become aware of the points of similarity and the added value that Reunion stakeholders manage to create., and above all to promote the strengths of the ecosystem that they help to shape.
Do changes in consumption patterns impact Optimark Indian Ocean’s businesses? ?
These changes of course impact Optimark Indian Ocean, but we believe that they also impact everyone. This point will probably come up during the congress : the problems of La Réunion yesterday are the same problems that the metropolis is experiencing today. In a city, For example, consuming local or produced in France is unfortunately becoming too expensive for more and more metropolitan residents. The experience of local producers in Reunion Island can be taken as an example by metropolitan producers. Faced with the challenges of inflation, forgotten for a long time, and therefore new for many decision-makers, all stakeholders must act and innovate. Optimark Indian Ocean is consulted, and we share our visions to gain effectiveness and increase efficiency. Thus the evolution of our professions is more rapid, supported by digital developments which are also very strong for us.
Optimark is an entity of ORA Groupe which also includes RMA, Askell, Pharmanimation, Optiway Formation, Interim Distribution TT and ACAP.
