Blédina launches a new campaign to draw parents’ attention to the diet of “big babies”.
One of the reasons explaining the popularity of Blédina and Blédilait products in Réunion is undoubtedly the excellent communication campaigns, designed in Reunion for the Reunion public, by Blédina Indian Ocean. Three years ago, the “Growing up on an island” campaign highlighted Reunion’s diversity, its many cultures, its mix and the multiple experiences that a childhood on the intense island offers. Blédina repeats this year with a new massive 360° campaign : “Just like mom and dad, except the meal ! ».
Taking as an axis of communication the imitation of the gestures of mom and dad. She skillfully states her message to parents : at meal time, a child is not a mini-adult. Once dietary diversification has been implemented, the child still needs very specific nutritional intake. Even if he starts to eat little by little like his parents, quantities must be adapted and certain products should be avoided. This is particularly the case for foods high in fat., in sugars, in salt… The recipes for Blédina products are developed to meet the specific needs of babies according to their age*. Broadcast in March, this new campaign will be visible again in June and will return intermittently until the end of the year on our screens, in digital as well as in press.
*In accordance with infant food regulations
