Tohana is a concept merging the world of sushi and poké. It responds to the growing demand from consumers looking for innovative brands in this Pacific flavor segment.. The brand plans strong development with the opening of 15 restaurants by the end of 2025, and 20 by the end of 2026.
This new brand was born from successful experience in this field, thanks to the success of the two Toasushi brands, already developed as a franchise, and Pokévaïana, developed in branches, whose know-how and economic model have proven themselves. The principle : a special taste experience thanks to the use of fresh, whole raw materials, received in the morning and prepared on site to order ; respect for exotic culinary traditions, but also creativity in the preparation of dishes ; an exotic atmosphere, welcoming and warm. Flavors straight from the Pacific are worked by real chefs. Tohana leverages synergies between sushi and poke markets, capitalizing on the expertise accumulated by the group in these two culinary specialties, as well as its know-how in the operating model of the franchise. To understand the creation of the concept, you have to go back to the origin of the group to which the brand belongs : the Toane group, founded by Antoine Ingrassia, from a family of restaurateurs.
Antoine Ingrassia, Pdg du groupe Toane, and Olivier Girardin, DGA in charge of Tohana franchise development.
A concept born in Lyon
History comments in 2010 with the opening of Toane, a semi-gastronomic restaurant whose objective is culinary innovation and the discovery by its guests of a sophisticated gastronomic experience, with local products cooked by chefs, all in a unique place that has quickly become an emblematic place in the Monts du Lyonnais. In 2016, Antoine Ingrassia launches Taosushi, a quality fast food sushi brand. This initiative marked the group's entry into the world of Japanese cuisine in a quick and practical format.. Sushi is prepared with fish received in the morning, cut on site by sushimen. In 2019, in the midst of a health crisis, Taosushi records phenomenal success, with the opening of nine branches in western Lyon. The concept is then franchised in Aix-en-Provence, Marseille, Nice and Rennes. In 2020, the group took a new turn by launching Pokévaïana, Polynesian poke brand.
