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Tuesday 24 September 2024

The Island Cosmetics : The Meeting between New York and Singapore

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After points of sale in Reunion, Maurice, New York, Singapore and Hong Kong since June, the complexion fluid ensuring high sun protection designed by Sarra Vencatachellum continues its launch in Dubai in October.

Last June 13, Sarra Vencatachellum, fondatrice de la start-up The Island Cosmetics, officially launched its first product, Sunkissed Screen. After three years of research and development, she was strong from the more than encouraging reception that the product received wherever it was presented and from the dazzling success, in February, of its fundraising campaign on the Ulule platform. In the meeting, The Island Cosmetics has entered the Kôté Santé pharmacy circuit. It is also distributed by three of New York's leading beauty and drugstore outlets., Singapore and Hong Kong. With, in New York, nothing less than an animated advertisement, on launch day, on one of the advertising walls of Times Square, commercial heart of Manhattan ! It's in Dubai, Soon, that the Reunion start-up will continue to weave its web.

A range of 10 shades

Targeting customers in countries subject to strong sunshine, positioned premium, the range includes 10 shades to suit all skin types and colors. Sunkissed Screen fluid combines the effectiveness of a foundation with that of an index 50 sunscreen.. The innovation draws the secret of its formula from two natural ingredients from Reunion Island, cane sugar and Karanja palm oil (Karanj'). Innovation is unparalleled in the world. Hence the interest it arouses.

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