The coffee, factor of quality of life at work ? The idea is making headway in the general trend which has seen the coffee offering move upmarket over the past ten years.. So much so that the leading French specialty coffee brand, Coffee Lands, meeting in Reunion more and more echo. Sa proposition : high quality coffee in the office.
“There is no shortage of arguments in favor of quality coffee at work. The coffee machine is an important place in a business. Coffee is an opportunity for a moment of relaxation and exchange to which the quality of the product can only give additional appeal. Can you imagine a professional meeting where you don’t offer a coffee to the person you’re meeting? ? In job interviews, we see candidates asking what coffee the company serves ! », testifies Sébastien Vagresy, Managing Director of the Blackpearl Group*, which has been marketing the Terres de Café brand in Reunion for a year. If the message of great coffee is better and better received in businesses – in addition to catering outlets and delicatessens –, this is because improving the quality of the coffee offered to its employees is not an indifferent act. For Coffee Lands, it is even a way to “democratize” specialty coffee, according to the expression of the founder of the brand, Christophe Servell. This pioneer in specialty coffee roasting, voted best roaster in France in 2015, created Terres de Café in 2009. Today it is the widest range of specialty coffees in Europe., with more than 30 exclusive coffees, grain or ground, pure origin or blend, according to four permanent ranges. Christophe Servell's coffees are named after the plantations with which he forms partnerships. No pesticides or herbicides are used in the cultivation of Terres de Café specialty coffees, many of which are organic and at least sustainable. And the conditions offered to producers are often more advantageous than those of fair trade. This traveling brand, respectful of the work of coffee growers, can also be discovered at corner which she owns in the Duparc shopping mall.
The coffee machine : another strong point of the offer
The offer to businesses highlights coffee beans, better in terms of taste because more natural, but also more economical and ecological because they are less processed and packaged. Its other strong point is that it combines the product with the coffee machine that suits it.. No good coffee without a good machine. The Delonghi brand is the best known. Restaurateurs can, as far as they are concerned, choose the venerable Monegasque brand Conti, the favorite of traditional machines in the catering sector in France. “To businesses, we offer unifying coffees in terms of taste. We taste several coffees, and it is often, for the decision maker, the opportunity to call on coffee-loving employees to join us, to help him choose”, underlines Sébastien Valgresy. Enough to make coffee tasting in the workplace more than just a break.
Contactpro@zotcafe.re – 0692 55 17 91.
* The Black Pearl group includes the Terres de Cafés Réunion companies, Distribution Technology Meeting, Burolike Meeting, Ioburo Reunion.
SPECIALTY COFFEES
The notion of “specialty coffee” appeared in the USA, a few years ago, to provide the market with criteria for evaluating the quality of coffees. It is a rating system based on an organoleptic grid with 100 points.. A coffee is said to be “specialty” when it obtains a score of at least 80 out of 100.. Beyond 88, it’s a great vintage (pointed Bourbon category). Beyond 85, an exceptional coffee. Beyond 80, a great coffee.
