Tech For Retail, the European retail fair, was back on November 28 and 29 at Paris Expo for its third edition. A show dedicated to technological innovations and eco-responsible solutions for physical stores and online sales.
For this third edition, more than a hundred conferences brought together sector leaders around themes such as retail media, the customer journey, the circular economy, la business intelligence, logistic, cybersecurity, talent management… The kick-off was given by Thierry Cotillard, president of the Les Mousquetaires group. Selection of some innovations presented at this show. For a better customer experience, composable commerce is a development approach where functionalities are broken down into interchangeable and autonomous components. This approach allows companies to offer purchasing experiences better adapted to the current and future behaviors of their customers. Akeneo Product Cloud is a composable commerce SaaS solution for managing, orchestrate, activate and optimize product experiences across all sales channels including e-commerce sites, mobile applications, printed catalogs, points of sale, marketplaces. On his side, Worldline builds and operates tailor-made composable commerce platforms, based on MACH principles, namely microservices, an API-first approach, a cloud-native architecture and approach headless for flexibility.
Dematerialization thanks to QR Codes
By the end of 2027, barcodes will be replaced by QR Codes. This new system will make it possible to integrate information throughout the life of a product and therefore better traceability. The QR Code allows more information to be stored and is already used in particular in the dematerialization of receipts.. Billiv is a solution for dematerializing eco-responsible receipts via QR Codes, with no registration or download required. Billiv is also a technological innovation, with the use of eco-responsible data centers or even artificial intelligence for the analysis of user expenses. Findr is now diverting the usual informative QR Code by creating stickers with unique QR Codes in order to help people to find their lost items. Refive offers retailers the easiest way to collect in-store customer data and personalize engagement with smart receipt via QR Code.
Technology at the service of eco-responsible innovations
CSR has become a major issue for retailers to meet consumer expectations and contribute to sustainable development. Traace offers carbon footprint measurement using a SaaS solution and its collaborative carbon reduction action modeling modules, financial modeling of the decarbonization plan, or even managing supplier commitment to reduce indirect emissions. Holis is a life cycle analysis and collaborative eco-design platform for businesses. Thanks to AI, impactful positions are automatically identified and more virtuous and less costly solutions can be explored.
