The innovative natural sun makeup brand born in Reunion Island succeeded in four days in achieving the objectives of its crowdfunding campaign on the Ulule platform. : a first in the local start-up ecosystem.
This is a new testimony to the enthusiasm generated by the project of natural makeup products capable of ensuring high sun protection., worn by Sarra Vencatachellum. Unique products on the makeup market, whose anti-UV active ingredient is based on two ingredients from Reunion biomass. All the ingredients, starting with the anti-UV filter, are completely natural. “It’s incredible ! I did not expect such an enthusiastic welcome from our future customers, it is the fruition of four years of work and one year of preparation for the Ulule campaign. The fact that people I don't know trust me by pre-ordering the product without testing it, this moves me and above all challenges me even more to ensure that this confidence continues over time”, says Sarra Vencatachellum. The Island Cosmetics has set itself the mission of making sun protection a simple everyday beauty gesture by combining skin care, sun protection and makeup in the same product. To propel this concept, Sarra Vencatachellum has focused on launching sales via crowdfunding on the Ulule platform. Started February 20, the campaign allowed investors to pre-order Sunkissed Screen, a sunscreen fluid available in ten shades. Designed to protect all skin tones, this product combines the effectiveness of a professional foundation and that of a conventional sunscreen, while ensuring hydration. The Island Cosmetics also highlights its commitment to sustainability, which is reflected in the choice of each ingredient. But his message goes further. It is that of “inclusive beauty in the service of physical and mental health”. Sarra Vencatachellum, for whom makeup has been therapy, aspires to help women, and the men, to strengthen their self-confidence in this way. “I want to help other people feel better with makeup that is also effective protection against skin cancer.”, she explained in 2022.
Delivery of products at the end of April
Crowdfunding campaign reached its goals in just four days ! It will help finance part of the packaging, ingredients and also the formulation. The products will be delivered from the end of April to all those who took advantage of the launch offer on Ulule. The current milestone will be shared with The Island Cosmetics community “on our social networks, because one of our values is transparency”. “And we are continuing our search for partners (distributors, retailers, pharmacies, specialized stores) to resell our products in Reunion, in mainland France and other overseas territories, because we have a lot of requests from them”, annonce Sarra Vencatachellum.
