Soboriz : new packaging for “Parfum du Mekong” and “Saveurs du Punjab” rice

You may have observed the recent packaging redesign of the 10kg “Parfum du Mekong” bags of rice.. In order to harmonize the range, the 5kg format will soon be marketed in these new colors. Shortly, the appearance of the 5kg bags of “Flavors of Punjab” rice will also evolve. After focusing on the quality of its products, SOBORIZ sought to differentiate itself by creating more elegant visuals for its flavored rice
“Perfume of the Mekong 10kg” and basmati “Flavors of the Punjab 5kg”, as opposed to the plastic gilding and flashy colors that often characterize the rice section. More neutral tones were favored in order to rejuvenate and modernize the brands. These new packaging combine their clarity with the authenticity of the products they effectively wrap and protect, a way to boost the market while keeping consumer satisfaction in mind. This qualitative development is all the more welcome as the Parfum du Mékong 10kg reference is part of the list of BQP products used in Carrefour stores., Leader Price, Run Market and Intermark. A form of recognition for the Reunion Island manufacturer who did not fail to relay the information to consumers through shelf-stops in stores and a sticker affixed to the first 15,000 bags.