Skip launches the very first range of detergents specifically formulated for the short cycle : “My Perfect Short Cycle. » To make this innovation known, she found a choice ambassador in the person of Usain Bolt, the fastest man in the world.
Whether it’s saving time on household chores, to free yourself from part of your mental load, to get rid of the pile of dirty laundry as quickly as possible or to save water and electricity, more than one in two French people use the short cycle (15 to 45 minutes) of your washing machine at least once a week. The short cycle already represents almost one laundry in three. If this use is booming, many barriers still hinder its use, notably dissatisfaction after washing due to lack of detergent truly adapted to the specificities of the short cycle. Not to mention the fear of damaging textiles by washing them too regularly and not knowing how to dose the detergent correctly..
Only 15 minutes of washing !
Skip's research and development teams have worked for several years on an exclusive formulation equipped with "Pro-STM" technology., which ensures ultra-fast performance and optimal results in a short cycle, And this, even from 15 minutes of washing, thanks to four technological pillars. Pro-Speed, which very quickly releases the active ingredients and perfumes present in the detergent for optimal effectiveness. Pro-Smell, which promotes unrivaled odor control, allowing you to quickly get rid of the layer of dirt, eliminating both invisible stains and bad odors. Pro-Care, which helps reduce erosion of linen fibers caused by wet abrasion and mechanical action of the drum which can lead to color discoloration, loss of shine and elasticity. Pro-Sensory, which brings unique scents to linen.
A range of three detergents
Skip My Short Perfect Cycle has three detergents to adapt to the needs and expectations of each user. Efficacy Express protects and eliminates bad odors in a few minutes while leaving a captivating scent on clothes. Color Protect, suitable for colored laundry, protects fibers and revives colors, while eliminating pilling. Odor Control, with reinforced action to eliminate bad odors, is perfectly suited to sportswear as well as clothes that have spent time in the kitchen.
A legendary ambassador : Usain Bolt
To promote the first detergent specially designed for short cycles, Skip chose the fastest man in the world. A true sporting legend whose influence extended beyond the athletic stadiums, the charismatic and talented runner still holds the 200 meter world record today with a sensational time of 19,19 s, as well as the 100 meters, with 9,58 s, that he made in 2009. An ideal ambassador to convey the key message of the new Mon Cycle Short Perfect range : speed !
