On this holiday season, Maison Delpeyrat has confirmed its emblematic brand status of the foie gras category by positioning itself as the number two brand on the foie gras market with a market share in value 16,2 %, its second historical performance.
In a context marked by a lack of product availability and a gloomy consumption climate, The foie gras managed to demonstrate that it was good, in 2022 again, The essential of the holiday tables. Despite a significant drop in production at the national level (Almost -30 % over the year), Consequence of the avian influenza epizootic, The market has dropped "only" of 19,4 % in volume at the end of the year in large distribution. Gras remains for 75 % of French people, An emblem of French gastronomy. The brand's results on this market are remarkable. Maison Delpeyrat was able to seduce the French, as evidenced by a record growth rate of 89,7 % in value on the 2022 festive season ! The brand is the only one in the top 4 to also progress in volume (+ 54 %). On week 51, Key week of Christmas meal purchases, Delpeyrat house is in the top 20 first consumer brands in turnover, and even posted the strongest growth (+ 42,6 % in value). Maison Delpeyrat now has a leadership position on the whole foie gras segment (the most qualitative and valued) with a market share of 18,5 % in value and 16,4% by volume.
The complete mastery of a French sector
Delpeyrat house was founded in 1890. If his adventure began under the leadership of a single man, Pierre Delpeyrat, It owes its longevity to producers who have shaped it over the years, gathered today in the agricultural cooperative in the Southwest Maïsadour. The great asset of the Delpeyrat house is the mastery of the entire sector : reproduction, give birth, breeding to the transformation of its fatty ducks. It thus demonstrates the relevance of its strategy centered on the valuation of the know-how of a completely French sector, gage d’excellence. Strong of this identity, The brand was supported throughout the festive period by a powerful communication campaign, on TV as on social networks, in order to make it perceive its difference to the French, Around a new slogan : "Maison Delpeyrat, excellent choice ! »
The 2023 season in preparation
"Our model is that of local sectors, 100 % made in France, respectful of our breeders, animals, of the tradition and know-how of our teams. We share our values largely by communicating with our consumers. This transparency has borne fruit, Propping house Delpeyrat on the podium of festive brands », s’enthousiasme Eric Humblot, Director General of Maison Delpeyrat. The company is preparing now the next Festive 2023 season, "With even more supported advertising, ever more relevant ranges, and the same requirement of excellence ", Ensures the brand.
