To announce its “mega job dating” on September 29 and 30, the Carrefour Réunion brand did not hesitate to send its candidates a unique message, in the form of advertising, on its employment opportunities and its commitment to local employment. Unprecedented communication, and for the brand, and for Reunion.
It is clear that the massive communication campaign on employment at Carrefour Réunion, first of its kind in Reunion, will make a date. Carrefour, Carrefour Market et Carrefour City, there are 17 stores and just over 1,700 employees in Reunion. The brand is used to organizing jjob datings, but that of September took on a new dimension by being deployed simultaneously in four of its hypermarkets. A dimension on the scale of the brand’s needs (around forty executive positions to be filled). Carrefour Réunion tackled the problem of recruitment difficulties, faced by all sectors of activity, take charge while leaving one's usual reserve. The brand works on its employer brand to show not what it does, but what she is, the image that defines it as a collective. “Carrefour Réunion is a company that respects its employees, of its customers and its territory, summarizes Cécile Cavalié, deputy human resources director. People are at the heart of our values. »
A company to discover
Between logistics professions, of commerce, and support functions, Carrefour Réunion offers opportunities for rapid development, this is its other great characteristic. “The company trusts its employees and makes them take responsibility. Our managers manage their operating account, they lead the teams and the business, while being secure by the framework that the company provides them. Sales professions are by nature intense, enriching and rewarding. Our sector has long been criticized for its constraints, particularly in terms of timetables. We are working to make them more flexible, we are moving towards a better quality of life and we are investing in improving the working conditions of our employees. We are proud to evolve within a group, GBH, certainly very demanding, but healthy and which places humans at the heart of its operation. It’s fundamental. »
Internal promotion for culture
Develop local employment (more than 80% of management is from Reunion) and internal career paths are anchored in the DNA of Carrefour Réunion. Examples abound of students initially coming to work on weekends, income from internship or work-study program, hired at the end of their studies and having moved up the ladder, sometimes up to store management. Cécile Cavalié, recruited in mid-2019 as HR manager of the Sainte-Clotilde hypermarket, was promoted to Deputy HR Director a year and a half later ! “I have known other companies : I have never seen such dazzling career developments. » Carrefour Réunion invests 500,000 euros per year in the training of its employees and the youth of Réunion. Training fuels “career pathways” promoting professional development. Novelty : the “managers’ journey”, a common base of references for good practices (team animation, communication, labor and consumer law, security…) to strengthen cohesion and synergies in team management.
ALTERNATION, BRIDGE BETWEEN TRAINING AND EMPLOYMENT
Work-study programs are one of the main recruitment sources for Carrefour Réunion (one executive in three comes from this sector, around fifty work-study students each year), via solid partnerships between GBH and recognized local players in training and integration, notably the second chance school in Reunion (Springboard for Employment operation), the Réunion school of management and business, the Reunion Island Business Administration Institute (Distrisup professional license) and Bellepierre high school (preparatory classes for Grandes Ecoles). Latest news to date : the 15 young people from the Tremplin pour l’Emploi operation have just completed their five-month refresher course. They are preparing to sign their apprenticeship contract with Carrefour Réunion.
