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Shaving : a new inimitable retro duo

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Inspired by over 120 years of expertise, King C. Gillette unveils a new shaving cream and a natural wood shaving brush in 2023 to reintroduce an iconic and original shaving routine.

For over a century, the heritage brand of King C. Gillette combines tradition and innovation to offer a complete line of precision tools and quality grooming products for bearded men. The safety razor was the first tool released by King Camp Gillette in 1901 ; an authentic razor with a timeless design that revolutionized the male shaving experience. King C. Gillette today completes its range of shaving tools with a new shaving brush made from synthetic hair and a natural wooden handle. Application with a badger offers the advantage of forming a rich and creamy foam on the skin and its role does not stop there ! The brush exfoliates the skin and helps lift the hair to facilitate the passage of the blade. After rinsing, the beard is soft, clean and defined.

The original shaving cream
With different notes of sandalwood, Bourbon geranium and bergamot, the new King C shaving cream. Gillette is the ideal ally of the badger to form a generous and protective foam before shaving to avoid irritation. The surface of the skin is irregular and it is important to favor a foam which will deposit several uniform layers, thus avoiding cuts and redness.. The duo is to be used in combination with the safety razor which is suitable for all beard types and sensitive skin., for a gentle shave.

Shaving crafts and traditions
With the safety razor, the original shaving cream and the original King C natural wood shaving brush. Gillette compose the ultimate set for barber maintenance at home at a very reasonable price. The brand continues to improve the daily lives of men in their quest for perfection, with personalized routines. All while highlighting the artisanal and traditional luxury of King C. Gillette.

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