The Werner Group & Mertz, known for its Rainett brand of eco-friendly household cleaning products, launches the Rainett Senses daughter brand in France intended for the whole family.
A short range of 12 references, low prices, distribution in supermarkets : Rainett Senses is giving itself the means to become a popular range of personal hygiene products for the whole family. Daughter brand of the famous household cleaning brand Rainett, Rainett Senses conveys the same commitments of the Werner group & Mertz : naturalness, ecology and economy. Formulated with 95% ingredients of natural origin and without controversial ingredients, shower gels, Rainett Senses shampoos and soaps also make up an ecosystem of bottles and refills that meet the constraints of families attentive to both the environment and their wallets.. The bottles, 100% recycled and recyclable, contain 78% less plastic than typical plastic bottles. The price drop on refills is 20% compared to the price per liter, compared to the bottle. Objective of Rainett Senses in France ? Fifteen million euros in sales by 2025 and five million rechargeable pockets sold.
THE BENEFITS OF THREE NATURAL INGREDIENTS
Aloe vera gels : aloe vera leaves are rich in monosaccharides and polysaccharides. They also contain vitamins and proteins. Aloe vera gel forms a protective barrier that hydrates and preserves skin hydration. Sweet almond oil : rich in unsaturated fatty acids (oleic acids), sweet almond is a fruit with soothing and nourishing properties. It is a commonly used ingredient in skincare products intended for delicate skin and babies. Pomegranate extract : this fruit rich in antioxidants and unsaturated fatty acids promotes the regeneration of the epidermis and exerts an antioxidant and refreshing action.
THE RAINETT SENSES RANGE
Shower gels come in three scents and two textures : aloe vera gel or pomegranate extract, and sweet almond cream. Le flacon rond (300 ml) is easy to handle. Its pouring spout controls the flow of the gel. It is placed upside down so as not to lose a drop of product (500 ml ecorefill). Formulated with inulin from wheat protein, which helps to strengthen the natural fiber of the hair, shampoos do not contain any silicone, sulfate or microplastic. Two flavors are available : aloe vera for hair hydration or pomegranate. Same practicality of the round bottle (300 ml) with spout that sits upside down (but not rechargeable). For soaps on hand, the pump bottle (300 ml) comes in four designs. Recharges de 500 ml. Three flavors : aloe vera, pomegranate and sweet almond.
