The lemonade expert celebrates fifty years of existence and popular influence, still so young. The opportunity to welcome a new reference celebrating the brand’s spirit of innovation : Sparkling Lemon-Blackcurrant-Raspberry Lemonade.
Born in Marseille in 1973, Pulco celebrates its 50th anniversary this year. With advertising campaigns noted in the cathode landscape of recent decades, the Pulco brand today embodies the authenticity of heritage know-how. The brand has indeed stood out for its taste. Appealing to several generations of consumers, it has become number one in lemonade and fruit concentrates in terms of market share. On the force ? Pulco has continued to expand its range by remaining faithful to lemon with recipes adapted to each moment of consumption.. With a sugar content 40% lower than the average of sweetened drinks on the market in the Flat Lemonade and Sparkling Lemonade ranges, the brand makes a point of innovating with low-calorie products, but offering the real taste of lemon. Pulco also makes sustainable development a priority. In 2023, the entire Pulco range is made with 100% recycled PET packaging.
An undisputed leader in the lemonade market
One in five French households buys Pulco, and nearly eight out of ten French people know the brand. Pulco has succeeded in establishing itself as a benchmark in this segment with its three complementary ranges in terms of uses. : Pulco to dilute, Pulco Citronnade plate, Pulco Sparkling Lemonade. Versatile product with many uses, the Pulco range to be diluted now has around 4,2 million purchasing households in France. Based on the versatility of lemon (cooking recipes, coktails, mocktails, pastries…), this reference is positioned as the leader in concentrates by offering a range of eight flavors. The Pulco Flat Lemonade range is that of simple pleasure with recipes without coloring, without sweeteners or preservatives, and two flagship perfumes, the Original Lemon and Lemon-Raspberry. In 2018, for bubble lovers, the Sparkling Lemonade range was created. Today it is enriched with its new Lemon-Blackcurrant-Raspberry fragrance..
PULCO’S BIG DATES
1971 : creation of the brand
He grew up in Marseille.
1973 : Grow devient Pulco.
1984 : advertising saga
“It’s too hot to work”.
2009 : launch of the Citronnade range.
2015 : new positioning
well-being.
2019 : first communication
about the ingredients.
2021 : new platform
de communication
"Flea.", quite simply”.
