Since 2015, students of the Professional License in Communication Professions at the University of Reunion organize the Kalou prizes, a competition of communication agencies which allows the general public to reward advertisements which best represent the Reunionese identity.
For the 7th edition, 138 local advertisements were proposed by 11 communication agencies. A jury of communications professionals and representatives of the general public then made a preselection submitted to a vote on social networks from April 19 to May 2., then to the jury vote on May 21, 2021.
The winners are :
– the Court Circuit agency ave04c its creation for Australine (print category local brands) ;
– the Havas Réunion agency with its creation for Canal+ Box (national and international print category) ;
– the Imagecorp agency with its creation for the Sugar Union (public and associative sector print category) and its audiovisual spot for the same client (audiovisual spot category) ;
– the agency The Others with the audiovisual spot Air Austral (student favorite).
