Made from quality products and 100% French pork and poultry meat, P’tit Gourmand cocktail sausages and ready meals can be discovered in all the aperitif and ready meal sections of supermarkets, small convenience stores and gas stations on the island.
Marketing its products in the French Overseas Territories for over 10 years, P’tit Gourmand launches a Prestige range of authentic terrine recipes to complete an already extensive offering : Bretons IGP (protected geographical indication) duck with green pepper and country with Espelette pepper. And as for cooked dishes, Cassoulet with Toulouse sausage and Toulouse sausage with lentils are offered.. A new step for the brand created in 2009 which launched its production unit the following year dedicated to cocktail sausages and ready meals. Export to the French Overseas Territories begins immediately and, from 2011, P’tit Gourmand opens offices in Reunion and the Antilles. One year later, the distribution of the P’tit Gourmand brand is being implemented in almost all overseas departments and territories. Among the latest developments in this privileged relationship with the French Overseas Territories, 2019 saw the creation of the P’tit Gourmand Réunion Facebook page and 2020 the launch of the production unit dedicated to the Prestige range.
Success with Creole sauce
“Following the health crisis, we had to stop all our in-store tasting operations” warns David Salinier, CEO of the brand, to explain why P’tit Gourmand is setting up an awareness campaign for the 2021 school year in line with the new hygiene rules in force. Fresh and current, this campaign aims to make P’tit Gourmand a brand close to its customers and to attract new consumers sharing the same values of proximity, good humor and conviviality. Indeed, perceived as modern, P’tit Gourmand packaging is recognized as a real asset on supermarket shelves (Pigé study carried out from February to April 2021) with a capital of sympathy and a very good price positioning. Regarding cooked dishes, the small emerging brand is holding its own more than well in front of its big competitors Raynal and Roquelaure or William Saurin. “P’tit Gourmand was able to create an affinity link with the people of Reunion Island with a real advantage in terms of price positioning and regular buyers” summarizes David Salinier.
A brand in the spirit of the times
P’tit Gourmand very quickly also knew how to take the digital turn. “The consumer is informed today. Commercial operations in large areas, highlights in catalogs or gondola heads, are important, but a brand must do more. She must prove her quality, the origin of its products, its CSR action…” judges David Salinier. Competitions, humorous posts, questions and answers, etc. : the universe of P’tit gourmand on the social network is both mischievous, smart and adventurous. The brand is anchored in the most beautiful landscapes of the island and the community is constantly asked to know where its fans prefer to consume their favorite cocktail sausages.. Result : two years after the creation of his Facebook page, the brand has an interactive community in Réunion reaching 5,100 subscribers.
