The world of marketing has changed a lot. In the digital age, can we still focus on what customers say they want?, or spend your budget on advertising with all your might ? PsychoMarketing is based on what science teaches us about brain mechanisms : how does humankind notice, perceives, memorize, decides and acts. Knowing these levers allows you to shape perception, to influence changes and guide customer choices. Because whatever the commercial transaction, it’s always a brain that decides. The author reshuffles the marketing cards by proposing a new method in seven steps to attract and retain more customers.
THE AUTHOR : Stefan Lendi has been a marketing manager at small and large companies like IBM, Nestlé, Danone, Nespresso. He has created several reference e-commerce sites. Drawing on his experiences, he developed PsychoMarketing, a method based on science and practice that, by retaining more customers, intends to surpass traditional marketing.
Psychomarketing
Attract and retain even more customers ! Stefan Landi, Gereso Edition.
