Strengthening of its know-how in formulation, Manufacturing and packaging of beauty and perfumery products, Simah opens its skills externally : A unique opportunity for SMEs and brands, especially local, of the cosmetics sector.
Cere, Industrial Company of the Sothys Group, announces a major strategic development by opening its production tool to other actors in the cosmetics sector. The company now offers its services to brands and companies wishing to launch ranges of products by name, While relying on the excellence of Made in France. "We are delighted to open our production unit, which so far only benefited the brands of the Sothys group, to external partners and thus make them benefit from our industrial know-how and formulations of cosmetic products », declares Christian Mas, Vice-president of the Sothys group. Founded in 1971 by the Mas family, Cere (Mas Henri Industrial Company) was the crazy bet to implant a cosmetics production unit in isolated correzian territories. It is an adventure that makes sense of the area of French deindustrialisation. Based in Meyssac, In Corrèze, The company generates an annual turnover of 20 million euros and employs 140 employees. With a production site of 7,500 m2 and a 4,000 m2 logistics center, It produces more than 15 million units per year. Certified BPF ISO 22716 and Cosmosv4 Ecocert, Simah argues that it masters each stage of the production chain, guaranteeing high quality standards.
54 years of expertise in the sector
By opening its external services, The company meets a growing need among French SMEs, often hampered by the absence of means necessary to invest in their own industrial infrastructure and meet the requirements of cosmetic regulations. This opening marks a strategic evolution for Simah. With its expertise offer and the provision of its production capacities to third parties, Simah strengthens its position as a key player in the French cosmetic industry. And this approach is part of a vision of the future on the evolution of the cosmetics market. A market where demand for quality products, premises and traceable continues to grow. Simah is positioned as a trusted partner for brands wishing to innovate while registering in a sustainable logic. "Simah is strongly internalized and has the entire equipment and formulation services within it, checks and tests to make a cosmetic product available on the market and follow it over time, in France and internationally. It is the fruit of fifty four years of expertise in the sector ", Explain David Petitet, Simah industrial director.
A partner for brands
"Simah's main force lies in its ability to adapt to small and medium series, Add Raphaël Gauthier, production manager. We have real know-how in this area, And this is a niche that we must continue to exploit. otherwise, A trend emerges on the market : Many emerging SMEs, which often cannot afford to invest in their own factory. This represents an opportunity for us. We can support them from the launch of their brand and help them structure themselves by offering them our know-how and flexibility. Our ability to achieve a wide range of products, while optimizing the different production stages on the same unit, Allows us to offer various and suitable solutions. »»
The Sothys group, International premises
The Sothys group is a family business at the service of healthcare professionals (Beauty Institutes, spas, etc.) born in 1946 which develops, product and distributing high -end beauty products. Among the two essential places for the brand, There is Corrèze, region in particular housing its research units with Symah, and Paris, where the brand was born in 1946 and where its international training center is located and, On the Faubourg Saint-Honoré, l’institut Sothys, SA windows. The Sothys chip is present in 120 countries.
