In our previous issue, we spoke with Nicolas Lespine (Point CHR Distribution) the renewed interest, with the health crisis, for local businesses with customers who had abandoned them. In this issue, we explore the SEB planet with 31 brands. In the interview he gave us, Safi Bendahman, Export Director DOM-TOM Mauritius Polynesia of Groupe SEB France, highlights another effect of the same type caused by the health crisis : the rise of “homemade”, due to confinement. It stimulated sales of small kitchen appliances to the point of allowing the Group to almost maintain its performance on the consumer market in 2020.. And on this level, Reunion Island even sets an example with increasing sales across all the Group’s brands. ! What these two observations have in common, is that both phenomena promise to be lasting and become real trends to which companies are adapting. Thus the power of Groupe SEB gives it the means to design products corresponding to this expectation.. Locally too, it is a question of evolving by producing differently with the help, notably, of the State through the France Relance plan which supports the ecological transition of industry. We present three Reunion projects which are seeing the light of day under this aegis and Gilbert Manciet, sub-prefect for recovery, explains how the device works. Finally, we give the floor to the organizers of the Indian Ocean Meetings, important meeting of French-speaking advertising and communication which this year promotes Reunion at the crossroads of the Francophonie. This need to communicate, which is also ours, leads me to invite you to discover our new website : leaderreunion.fr. A dynamic site which is not a simple digital version of the paper magazine and which allows us, among other things, to give a longer life to our items.
Carole Manote,
publication director and editor-in-chief
