Known for the health benefits of its products, ProActiv launches ProActiv Immune, its latest innovation to help the body's natural defenses. A margarine providing a nutritional supplement in active vitamins and minerals throughout the day.
The uncertain global context and growing awareness of the importance of adopting a healthier and more active lifestyle mean that nearly six out of ten French people are monitoring their lifestyle to stay in good health in the long term.. They are looking for products that combine pleasure and well-being benefits. Meeting this expectation, Proact, established brand recognized for its action on lowering cholesterol thanks to the natural action of plant sterols, continues its mission to best guide consumers towards a healthy diet that preserves their health. With its know-how, ProActiv reinvents itself and expands its health expertise in 2021. Thanks to ProActiv Life, the new identity of the brand which is accompanied by new packaging, ProActiv is aimed at everyone who wishes to access, daily, to lasting changes, effective and healthy : the best way to fully enjoy, intensely and longer life with his loved ones. This desire to take a bite out of life, exacerbated more than ever today, led ProActiv to launch ProActiv Immune, a new recipe rich in vitamins and folic acid.
ProActiv expands its expertise
ProActiv Immune contains zinc to maintain an effective immune system. With time, indeed, attacks accumulate against the immune system. The capabilities of certain defensive cells can then weaken and increase the risk of chronic diseases.. ProActiv Immune is rich in folic acid, source de zinc, of essential vitamins B6, B12, D, of vitamins B1 and B2 and naturally rich in Omega 3 and Omega 6. This new formula is a nutritional blend of rapeseed oils, flax and sunflower which naturally contain essential Omega 3 and 6 fatty acids and are a source of essential micronutrients, B vitamins, E and minerals, not made by the human body. Thanks to its unique recipe and nutrients, ProActiv Immune preserves the proper functioning of the immune system in adults. One serving each day of ProActiv Immune covers 30% of the recommended daily intake of Omega 3 (0,6g) and Omega 6 (1,5g) for 20g. With this new recipe without palm oil, 100% plant-based and vegan, ProActiv is for everyone, whatever the diet.
A gourmet product, delicate and fresh
ProActiv Immune vegetable margarine is the ingredient for healthy meals, sweet or salty. Adapting to all desires, it is eaten on toast in the morning at lunch, or in all dishes at lunchtime and in the evening. It is easy to use and its creaminess will surprise even the finest palates.. With limited fat and salt content to preserve the heart (50% and 0 respectively,3 g pour 100 g), it offers the guarantee of delicious taste and high quality raw materials. ProActiv Immune can be found from April in the creamery section of large and medium-sized stores (format 250 g). In order to best support the launch of this innovation and the new ProActiv Life brand image, ProActiv plans a press campaign, a digital support plan and point-of-sale events.
Plant Heart
ProActiv is a partner of the Cardio-Vascular Research Foundation-Institut de France. A union of hearts and a common mission : reduce the impact of cardiovascular diseases in women through diet. The #CoeurVégétal campaign aims to improve the 
heart health for women by scientifically demonstrating the benefits of a healthy and balanced diet. Detailed information about :
http://www.fondation-recherche-cardio-vasculaire.org/coeurvegetal/
Upfield, a better future
Upfield, a better futurethanks to plants
ProActiv is one of the emblematic brands of the Dutch group Upfield (ex-Unilever), world leader in spreadable vegetable fats, which has more than 100 across the world.
Avec Upfield, it’s the whole story of a famous and yet relatively little-known food product that is emerging. Margarine was invented by the French chemist Hippolyte Mège-Mouriès, but the latter very quickly sold the patent to the Dutch entrepreneur Anton Jurgens in 1871. The merger with a competitor gave birth to the company Margarine Unie which became Unilever in 1930.. Thus margarine is at the origin of the multinational Unilever ! Flying on your own since 2017, Upfield is the former Unilever margarine hub. So, we can say that, since 1871, Upfield is the leader in the margarine category, which gives him experience, unrivaled know-how and inspiration to fulfill what he considers to be his mission : creating a “better plant-based future”. The Upfield Group's philosophy and goal is to help guide consumers toward healthier, happier lives through plant-based nutritional products., good to enjoy and better for the planet. Global Company, Upfield is the leading producer of cheeses and plant-based margarines with more than 100 brands. English brands, Spanish, French, Czech, Swedish, Finnish, Polish, Greek and Australian… Among the most emblematic, Flora, Rama, Blue Band, Proact, End Floor, Fruit d’Or, I Can’t Believe It’s Not Butter, Country Crock et Violife. The Group has 17 manufacturing sites around the world and employs more than 4,100 associates. Its head office is in Amsterdam. The Upfield group today sees its development as part of consumers' growing enthusiasm for plant-based foods..
