In March, food prices increased by 1,6% in Reunion, the largest monthly increase since March 2022. In one year, food prices increased by 5,9% on our island, which is significantly less than at the national level where the increase is +15,9 %. Over a year, overall price inflation amounts to 3,3% in Reunion versus 5,7% nationally.
As announced by Michel-Édouard Leclerc during his visit to Reunion Island last February, the peak of inflation in mass distribution is expected for June. They have second semesters from 2023, inflation should therefore be more contained. However, and as Michel-Édouard Leclerc likes to repeat : « L’inflation, it's fought ! » A motto that E.Leclerc Réunion wishes to embody locally as an extension of its historic fight for the purchasing power of Réunion Islanders. This is why the brand is announcing a series of concrete actions to actively fight against inflation.. To start, the prices of its Eco+ brand products are blocked until July. “It is a strong act which protects the prices of these products in all departments, explains Pascal Thiaw Kine, president of the E.Leclerc Réunion Movement. So, we do not impose a list on consumers and leave them free to make their choices. » The other distributor brand of the brand, Brand Mark, is subject to weekly reductions of 10% in the different departments. “Distributor brands are now popular with consumers for their excellent value for money., it is therefore logical to promote them”, specifies Pascal Thiaw Kine.
Freedom and diversity of choice for consumers
otherwise, beyond its active participation in the implementation of the Price Quality Shield since its creation, E.Leclerc Réunion is the only brand to offer, in addition to the BQP, a “péi basket” of fresh fruits and vegetables at fixed prices. “We are thus responding to strong demand from consumers who want to see fresh and local products included in the BQP”, specifies Pascal Thiaw Kine. Eco+, Brand Mark, “pei basket”, E.Leclerc is giving itself the means to be the cheapest brand on all products, in all departments. The objective is for consumers to be able to shop while maintaining freedom and diversity in the choice of their food.. Another flagship measure that the brand will be the first to deploy in Reunion : the elimination of the distribution of catalogs in mailboxes from September 2023. “Less paper and more promotions, assure Pascal Thiaw Kine. This decision is crucial and an important turning point in our relationship with our consumers. We want stores organized to meet consumer expectations as closely as possible.. Everything in our catalogs will be ultra-visible in our stores. We erase the distances and we create real places to express our offers. »
“Our responsibility towards the territory”
E.Leclerc Réunion is also following with the greatest attention the probable national reopening of commercial negotiations with manufacturers.. This must enable the drop in raw materials and supply costs to be passed on without delay to purchase prices.. “Consumers must be able to benefit from the price reversal”, declares Pascal Thiaw Kine. “Between 2019 and 2023, sea freight cost increased by 63% peaking at 128% in 2022. Over the last three years, food inflation in Reunion is approaching 11%”, explains Pascal Thiaw Kine, before concluding : “We are more committed than ever to low prices, because this is the major issue today and a fight that must be waged with determination. However, as the third employer on the island and privileged partner of local production, we are also aware of our responsibility towards the territory. »
