Leader in optics in France, Krys Group announces that it has reached a new record for store openings in more than 15 years and this, despite the health crisis and its impact on the retail sector. For the year 2021, the group records the opening of 73 new stores throughout the country.
Krys Group has a network of 1,444 stores located throughout France (including in the French Overseas Territories) under three complementary optical brands : Rat, Collective of Eyewear Makers (ex Vision Plus) and Lynx Optique You Do. In 2020, the group recorded sales of 995 million euros and a market share gain of 0,4 point, consolidating its position as the French leader in optics. In 2021, Krys Group continued this momentum and achieved another historic year with the opening of 73 new stores. In details, the group opened 43 Krys stores (954 stores), 29 stores under the Vision Plus and Collectif des Lunetiers brands (399 stores) and a Lynx Optique You Do store. Distributor and producer, Krys Group is the leading employer in the sector in France (6,000 people). First glassmaker to obtain, in 2012, the “Origin France Guaranteed” certification, it is also the only optical group to manufacture its own lenses in France. The group has also been developing an offering dedicated to hearing health since 2014 and today has 200 Krys Audition points of sale..
The reasons for the success of Krys Group
This performance is mainly explained by the effectiveness of the Krys Group cooperative model.. 85% of new openings were carried out by cooperative associates. This model makes it possible to support and strengthen each of the network’s partners through a powerful purchasing center, cutting-edge IT tools and processes and daily support for the cooperative’s central services. Beyond the relevance and effectiveness of its cooperative model, the growth of Krys Group is also driven by the entrepreneurial spirit driving the network and the group’s associates. Added to this is its unique positioning as a distributor-producer. The only optical group to be able to rely on its own production site in France, Krys Group directly benefits its associates from competitive advantages and offers lenses combining innovation and accessibility. Jean-Romain Dupont, Director of Development, of Layout and International of Krys Group : “Since its beginnings, Krys Group is involved on a daily basis alongside its associates to enable everyone to develop quickly and in the best conditions.. The excellent results recorded in 2021 are the fruit of our long-term commitment. We are all the more happy that the record number of openings recorded this year is above all the work of the associates of the Krys network. Group, which can only reassure us in our strategy and once again confirms the relevance of our model. »
SIX KRYS GROUP OPTICIANS AT THE MEETING
The group's cooperative model is well established in Réunion where its brands, starting with Krys, are represented by six opticians. Krys Group is thus present at the Port, in Tampon, in Saint-André, in Saint-Denis, in Saint-Louis and Saint-Paul.
