Founded ten years ago, the brand has just crossed the symbolic milestone of 300 hearing centers, including 34 exclusive, In France. This success confirms the relevance of an efficient and innovative model, while meeting the ambitions of Krys Group’s Krystal 2028 strategic plan.
Krys is the flagship brand of Krys Group Services, leader in optics in France and major player in hearing (1000 stores in total spread throughout the country, including seven in Reunion). The rise of Krys Audition is meteoric : the 62 new openings in just nine months make the brand a real success. Since October 1, Cross Audition, there are 326 points of sale divided into 34 exclusive centers and 273 Krys Audition spaces, to which are added 19 centers Le Collectif des Lunetiers Audition. The success of the brand reflects the dynamism and desire of the network to meet the growing needs for hearing solutions.. This strategy is all the more effective as it is coupled with a strong synergy between optics and hearing.. The combination of the two professions makes it possible to ensure prevention work on two fronts, in parallel, and to offer the best in accessibility and care.
Objective 2028 : 600 points of sale
In line with Krys Group’s Krystal 2028 strategic plan, Krys Audition aims to double in size to reach 600 points of sale by 2028, which implies 80 openings and the recruitment of 40 hearing aid professionals per year over the next four years. The group wants to establish itself as a major player in the field of hearing. As a hearing health specialist, Krys Audition intends to support the French in preserving their hearing capital, whatever their age or budget. The brand aims to democratize access to equipment by combining quality services delivered by expert professionals and high-performance products at competitive prices..
