Figure of Saint-Paul commerce, Nelly Buchle modernizes the Hauts business with the Piment Market brand, of which she inaugurated the first store on July 7 in Bellemène in the heights of Saint-Paul.
With 90 m² dedicated to a selection of consumer products and 20 m² reserved for fresh fruit and vegetables, Piment Market positions itself as a place intended for residents of Hauts looking for a diversified and demanding offer in terms of eco-responsibility. No less than 4,500 references appear on the shelves of Piment Market. Between food products, baby products, hygiene products, beauty or maintenance, Piment Market aims to ensure that Hauts customers find a wide range of choices for their daily needs.. The space for fresh fruits and vegetables, which highlights the quality of local products, promotes responsible consumption and the regional economy. Established for fifteen years in the Bellemène district, the entrepreneur behind the project, Nelly Buchle, promotes quality products with eco-responsible values. It is supplied directly from local producers favoring sustainable agriculture and direct sales.. It also offers organic products, which is rare in the Hauts. Other originality from Piment Market, his wine cellar, another specialty of Nelly Buchle.
Itinerary of a business enthusiast
Nelly Buchle created her first magazine, a small shop of 40 m², in the fruit and vegetable food trade while she worked as an accountant. Having recovered a larger premises, In 2010, she signed her first franchise with Vindémia to become Vival.. The same year, she wins the job creation prize, with congratulations from the jury, at the thirteenth Challenge of the creators of the Department. Bringing the Bellemène district of Saint-Paul to life, Nelly Buchle will remain in the top 5 of the best Vivals on the island for fifteen years. In 2014, after winning the prize for the best wine fair from the local Vival network, she flies to South Africa to meet the founder of KWV wines. A few years later, she will confirm her position as leader of this competition and will meet Olivier Cadarbacasse, the Reunion winemaker established in Bordeaux. It was following the successive crises of the yellow vests and Covid that it decided to redefine the identity of its commercial proposition.. She left Vival and began two years of market research to create the concept of Piment Market in 2023..
A pilot store
Nelly Buchle was clear about her intentions in her inaugural speech, July 7, by presenting Piment Market as a brand destined to develop throughout the Hauts. The new Bellemène store is a “pilot store”. If the concept is satisfactory, we can expect other openings in the coming months or years. The mayor of Saint-Paul, Emmanuel Séraphin, as well as Aurélien Centon, departmental advisor, marked with their presence the inauguration of the first Piment Market, showing their interest in this commercial project. The entire Piment Market team was gathered for this opening. Visitors were able to discover the modern facilities of the store, and take advantage of exclusive offers and special promotions to mark this opening.
