Picard inaugurated a new store in Sainte-Suzanne on June 16. With this twelfth store on the island, Picard is strengthening its presence and its commitment to Reunion Island thanks to its collaboration with its partner SAS SEMOI, which has managed all Picard stores on the island for ten years..
Since mid-June, residents of Sainte-Suzanne and surrounding areas have benefited from a new 220 m² point of sale located in the French Quarter.. The opening of this store coincides with the modernization of the picardreunion.com website already available on the island. The new version, put online on June 19, is more efficient and highlights the click and collect services accessible in each of the 12 stores and home delivery offered on most of the Island. Added to this is the launch of Picard & We, a reinvented and enriched version of the brand’s loyalty program. This program gives customers the opportunity to accumulate loyalty points from the first euro spent. (one euro equals one point). Transformable Points, according to the cumulative number, in Picard products offered, in donations to the student solidarity grocery store, in cooking classes or in vouchers to spend at Picard. “The opening of the new Sainte-Suzanne store is part of our desire to be closest to all Reunion Islanders.. This desire for proximity is at the heart of our approach, in order to offer everyone the Picard assets : quality services and products, always striving for innovation and excellence. Our aspiration is to make Picard the favorite brand of Reunion Islanders.”, says Bruno Guilleminot, general manager of Picard Réunion.
Picard : the choice of maximum proximity
Picard has seen recent record development, marked by the acquisition of 2,5 million new customers in less than three years and 20% growth in turnover since the pre-Covid period. With now more than 1,100 stores in mainland France and 19 stores in the French Overseas Territories, the brand already benefits from a dense territorial network. It aims to go even further in proximity. During the launch of its Proxima growth plan in fall 2020, Picard has set itself the goal of opening 200 additional points of sale by 2026. To carry out this expansion strategy, Picard relies in particular on the franchise, with expert partners in their territory.
