First 100% Reunion baby food offer, the P’tit Baba Bio range, as well as the Mamilafé project, are made from traditional fruits and vegetables from local organic farming. An innovation in a food market hitherto the prerogative of large imported specialized brands.
Food for children is largely absent from the Péï food offering. : This is what these two baby potty projects first highlight.. P'tit Baby Bio, brand of the artisanal company Bio et Passion, has been offering four ranges of baby food since March 2020 (4-6 months, 6-8 months, 8-10 months, 10-12 months) composed exclusively of Reunion fruits and vegetables. “Homemade local and seasonal” emphasizes Ketty Turbot, founder of Bio et Passion. Installed at Buffer, Kitty Turbot is not unknown on the organic market. Bio et Passion has built a reputation for selling organic fruit and vegetable baskets to individuals., on direct sale and in some points of sale. With P’tit Baba Bio, she is exploring a new outlet for organic products in Reunion. “Let Reunion babies eat Reunion products from the first spoonful” : this project is old from 2014. Ketty Turbot is making it happen today with the help of her sister Nancy, early childhood educator and speech therapist, working in particular with children with feeding difficulties. Nancy Turbot brings her expertise in textures to P’tit Baba Bio (purée, moulinée, crushed, stew of small melting pieces) suitable for stages of dietary diversification between four and twelve months. “Manzé Local” workshops also offer parents the opportunity to discuss this subject, which is not always easy to understand. : the specificities of the child's diet and the interest in promoting local flavors based on fresh Péï products.
A fresh alternative to small industrial pots
The preparation and marketing of artisanal baby food is carried out under control and within the framework of strict regulations.. No added salt, no aroma, sterilized jars, etc. Ketty Turbot was only able to launch after having completed the stages of compliance with standards in terms of food safety and traceability. In addition to internal analysis equipment, it uses the Microlab laboratory for the microbiological monitoring of its products. On the menu of P’tit Baba Bio : pet, pumpkin, sweet potato, carrots, courgette, potato, spinach, breadfruit, cambar… Seasonal products, which means that the offer evolves during the year. The P’tit Baba Bio ranges are packaged in 200 g or 390 g pots.. They are available for direct sale (order online at www.bioetpassion.re, with delivery in the South, the West and the North). P’tit Baba Bio is also distributed at Barbadine, new organic store which has just opened in Saint-Pierre, at Ti Caze Bébé in Saint-Louis and in the two Wake Up boutiques in Saint-Denis and Saint-Gilles. The brand is also aimed at customers of early childhood establishments : nurseries, daycare centers, hospital establishments…
Mamilafe, Remarkable Initiative
The good news came at the end of July for Maïté Lainé, founder of Mamilafé : its project of small organic pots for babies is one of the three Reunion projects labeled Initiative Remarquable by Initiative France, the business creation financing network founded by Guillaume Pepy, the former president of the SNCF. A guarantee of seriousness. This second offer of small organic pots for children should be available by the end of the year or in the first months of 2022.. Maïté Lainé aims for direct online sales (mamilafe.com). She also aims to educate children about the tastes of fruits and vegetables from their native land from a very young age.. Products such as chouchou, the guava tree, lychee, the breds, lontan vegetables or even spices, are highlighted here with products exclusively from organic farming. Mamilafé also highlights the interest of short circuits, relationships with producers, the desire for transparency, traceability and recovery of waste, to which will be added the deposit for pots and packaging.
