Naturalness, recyclability, quality, ethics, responsibility : strong from its previous commitments, the soft drink giant is capitalizing on its good results in 2021 to further adapt to new consumer trends and thus sustain its growth.
The major underlying trends in the soft drinks market have been reinforced by the health crisis. “Healthy pleasure” has taken a central place in consumer behavior. Home consumption, the need to get together with family or friends was stimulated by confinement and health restrictions. Teleworking also changes the need for soft drinks. The desire to “consume better” is becoming the rule everywhere. The expectation of quality is now also guided by concern for health. But quality for everyone at the right price. And behind this development lies shoppers’ demand for a lasting commitment from brands “for another future”. Already committed to responsible transition, PepsiCo is responding to this expectation in 2022 by launching new products and generalizing the recyclability of packaging.;
Lipton iced brew
Lipton sets out to conquer 25-49 year olds with another new product that makes sense : frozen infusions. A new segment in the iced tea market. Herbal and fruit blends, without theine, low in sugar, Lipton iced infusion can be consumed at any time of the day, providing an intense and fruity taste. Based on natural tea and plant extracts, iced brew is a brand new brewing technology in filtered water, to which the fruits and other ingredients of the recipe are added. Lipton opens this promising new segment with three references : Mint, Peach Pepper and Hibiscus & Raspberry.
Rockstar, a range that is a real eye-catcher
Rising value of energy drinks, Rockstar is preparing to conquer France. Spirit of sport and celebration, Rockstar intends to break the stereotypes of energy drinks. The brand arrives with four references, one of which will perhaps speak more strongly to Reunion Islanders : Rosckstar « Punched » Tropical Goyave. Less sugar, prix accessible, plus maximum visibility thanks to the double facing of the cans : Rockstar is going to put it on display. Launch planned for September.
100% OF PEPSICO PACKAGINGS RECYCLABLE
PepsiCo takes the step towards 100% recycled in 2022 : all of its soft drink containers are now made entirely from recycled materials : 100% RPET for plastic bottles, 100% recyclable aluminum for cans. Ethical and responsible sourcing, packaging and recyclability, drop in sugar level : part of “better consumption”, Pepsico is continuing in-depth work across the entire value chain in 2022 with heavy investments in the services of its brands.
