At the forefront of the new attractiveness of the aperitif, the historic number one player in the PSA Chips category is going even further in eco-responsibility in 2022.
By meeting consumer expectations, growth in the PSA Chips category promises to be solid and sustainable. Telework, need to find each other : the health crisis has been there and home consumption provides this market with long-term development potential and will accelerate. More occasions for aperitifs and more moments of consumption throughout the day. But the answer also involves increasingly imaginative and responsible products that challenge brands to act. Number one speaker in the PSA Chips department, Pepsico strengthened its leadership in 2020 and 2021 and logically sees itself at the forefront of the acceleration of the category with its three flagship brands, les chips Lay’s, Doritos and Benenuts.
Lay’s revolutionizes the traditional segment
With 30% plant matter in its packs, Lay’s created an event by imposing a new standard of responsibility on the potato chip market. The brand launches the first bag of eco-designed chips on the market in its L’Ancienne and Paysannes ranges. A bag that is still just as durable, but with a reduced carbon footprint, whose raw material comes from certified sustainable forests. To be at the heart of consumer expectations, Lay’s also plays the card of total transparency on supply. A new long-term partnership is established with potato suppliers. Thanks to unique QR Code, to scan on the back of the bag, each consumer can see the precise origin of the potatoes in their bag : location of the farm, presentation of the farmer, quality process.
LAY’S PEASANTS : THE AUTHENTICITY OF LOCAL FLAVORS
Jura cheese and pepper, Espelette pepper, Caramelized Roscoff onions : the journey to discover French terroirs continues with three new flavors of chips, further capitalizing on the local character and authenticity attached to the Paysannes range.
DORITOS PIZZA AIMS FOR YOUNG PEOPLE
The famous corn chips enrich their range with this fast food-oriented flavor. Enough to strengthen the dynamics of Doritos, first brand contributing to the growth of the PSA department. The pizza flavor is one of the flavors favored by young people.
BENENUTS PLAISIR BRUT CONTINUES TO REINVENT ITSELF
Pineapple with walnut, Seeds of shock, Very Berry Good, At the end of the Mango : with the playful names of the new Plaisir Brut range, we have fun while tasting the seeds. Two new formats meet all consumption occasions. A 120 g format for an aperitif, covering the entire range, and a small snack size of 35 g, reserved for the moment for Seeds of shock and Pineapple with nuts. Benenuts also continues on the path of naturalness with less salt across the entire grilled range..
