New look, new name, and always a “MAX” of taste. Nearly 30 years after its marketing in France, the iconic brand of the PepsiCo group gets a makeover.
The objective of this name change is to provide a better understanding of the product : indeed, 83% of consumers did not understand that Max was a sugar-free offer. A clarification of the name which should make it possible to maintain the exceptional dynamics of the brand (+11,2% growth in value sales in the sugar-free colas segment*). In a sleek black can, but with an unchanged recipe, consumers will be able to find the maximum taste that made Pepsi successful. Available in stores from April, the new Pepsi Zero Sugars identity will be identifiable on all formats of the range.
Pepsi, cola the sweet month of the market
On the rest of its range, in order to better meet consumer expectations, Pepsi reduces its sugar level by 34% across its entire blue range. A recipe tested and approved by consumers! With this reformulation, Pepsi takes the place of the least sweet cola on the market (4,6 g compared to the average for sweetened colas on the market : more than 10 g per 100 ml).Moreover, the PepsiCo group continues its CSR commitment by continuing to produce its Pepsi and Pepsi Zero Sugar bottles from 100% recycled plastic (excluding cap and label).
* Nielsen, evolution of sales value on sugar-free colas – HMSM + DRIVE + PROXI – CAD P13 2022.
