Tagliatelle, spaghetti, twists, shells, butterflies… Whatever their shape or color, we all have a little story with pasta, yes but especially with Panzani, the most famous pasta brand in France.
The beginnings of the big names in French food are often surprising and leave one admiring. This is the case with Panzani. Giovanni Ubaldo was born in Italy in 1911. He decided to take French nationality in 1925 and call himself Jean Panzani.. It’s in Deux-Sèvres, in Parthenay, in the attic of his in-laws that the adventure begins. He makes fresh, artisanal pasta that he delivers by bicycle.. And it works !
At the end of the war, Jean Panzani builds his first fresh pasta factory in Parthenay. The return to the free market and the end of ration cards in 1949 gave him new ambitions... The following year, in 1950, Jean Panzani launches the Pasta Panzani brand with a major innovation : the cellophane package ! Until then, pasta was sold in cardboard or metal boxes.. A mini-revolution in the world of pasta : the consumer can now see the product before purchasing it. It’s an immediate success.
70 years in 2020
In 2020, to celebrate his 70th birthday, Panzani wanted to mark its brand territory in an assertive way by reconnecting in particular with the historic slogan that made several generations smile : “Pasta, yes but Panzani ! ». The opportunity to measure the progress made but also to celebrate know-how and quality commitments intact since the beginning.
Nutri-score : in 2019, Panzani has voluntarily committed to deploying on all its products the guarantee of clear nutritional information on the labels of pre-packaged products., visible and easy to understand for everyone. Responsible French wheat sector : the brand sources 100% French durum wheat. Nature program for wheat and tomatoes with a goal of zero pesticide residue in 2025. brand creed : “At Panzani’s, we have always sought the best for our pasta, starting with the quality of the wheat. High quality wheat, it is a beautifully colored wheat naturally containing a high level of protein. It is also a wheat grown and preserved responsibly by and for environmentally friendly farmers”
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Three new references from Selezione di Chef
Distributed in Réunion by Redisma, Panzani launches three new references on the pasta market for the supermarket section.
Panzani asked restaurant chefs to judge the quality of its new pasta range. Result, this unique recipe for fresh egg pasta is popular. Three out of four restaurant chefs found Panzani’s Selezione di Chef range pasta “as good as fresh pasta”. Their soft texture and subtle taste are particularly appreciated. Another strong point of the product : its long-term conservation. A shelf life that is that of dry pasta while cultivating the organoleptic qualities of fresh pasta. The Selezione di Chef range includes Tagliatelle references, Farfalle and Collerette (a format 400 g). A new offering from Panzani that brings added value. And something to please Reunion consumers who are passionate about Pasta.
