The SoCloz omnichannel platform has achieved, last April, a study with a heterogeneous panel of 30 French retail brands to understand the place of the Order Management System (OMS) which allows you to orchestrate all omnichannel orders whether they come from their e-commerce sites or stores.
With a software suite and rules defined and configured by the brand, an OMS is capable of optimizing the overall stock and determining alone where to pick the order. The latter allows physical stores to drastically reduce the delivery time of orders placed on their site., and this by collecting from the stock of the store closest to the consumer. However, the study shows that only 38% of the brands surveyed have already implemented an Order Management System (OMS). More than two thirds of French brands have not yet taken the step of omnichannel transformation while the problem of overstocks in stores has never been as important as since the health crisis.
Why set up an OMS ?
The main reasons that pushed brands to set up an OMS within their organization are the unification of web and store stocks. (for 67% of respondents) ; the ability to offer their customers a seamless purchasing journey, without out of stock and giving them the freedom to buy what they want, where they want, when they want and with the means of their choice (for 50% of respondents) ; finally, to better sell store stocks (for 33% of respondents). The constraints encountered ? These are mainly the migration of the information system (60% of respondents), migration of the e-commerce platform (20% of respondents), accounting scheme issues (20% of respondents).
Encouraging results
For 33% of brands surveyed having already implemented an OMS, sales increased by 3% (for 18% of the latter, this increase reached 6% in additional sales). Encouraging results which reassure the brands in their investment. More globally, it's after six months, that 50% of brands had 10% additional online turnover thanks to the WHO. On the side of in-store sales teams, two thirds of them experienced the implementation of the WHO within their brand very well. 50% of brands that have not yet implemented an OMS intend to do so and 35% of them plan to do so now. This observation is without appeal, the WHO is considered by the market to be essential if we want to stay in the race.
