Optimark is one of the leading French and European outsourced commercial services agencies.. While it has recently created the ORA Group with two other partners in the same sector, its Reunion subsidiary, Optimark Indian Ocean, continues its development dynamic in Reunion and Mayotte. Digitalization for teams, parapharmacy advice and the upcoming version of its model in the Antilles and Guyana, highlight a little-known yet essential activity.
A set of professions that provide jobs and career paths are highlighted by news from Optimark Indian Ocean. Highlights, promotions, product launch, seasonal operations for the holidays, etc. : outsourcing of commercial functions meets multiple needs by providing additional sales force and merchandising services, commercial activation in stores and shopping malls. In contact with consumers, all these professions play an essential role, particularly for local industry. The need for commercial support is growing and today requires increasingly specialized skills by integrating digital into their systems.. Also Optimark Indian Ocean has chosen transparency by explaining the conditions under which these mission-driven professions are carried out., in order to challenge some preconceived ideas. “The commercial outsourcing professions have become much more professional. They offer numerous opportunities, with the key to training and real career prospects. Many people without a job or without a diploma find it the opportunity to bounce back. They also attract people who are looking for the flexibility of an activity equivalent to part-time work.”, declares Nathanaël Juricic, DROM Development Director of ORA Groupe*. If they are carried out within the framework of a fixed-term intervention contract (SERIOUSLY), these professions offer all the guarantees of the right to work. A legal framework that supports the commitments of Optimark Indian Ocean within the framework of the SORAP charter, the Union of the commercial outsourcing profession, of the commercial relationship, and in terms of CSR. Optimark is certified by the CSR and responsible purchasing performance evaluation platform Ecovadis.
Optimark Indian Ocean is recruiting
DROM Development Director of ORA Groupe
“We are proud to employ many people and allow them to, through qualifying training and experience acquired in the field, to embark on career paths. This profession is a breeding ground for jobs that, in addition, are rather well paid”, argues Nathanaël Juricic. Between base salary, the net hourly minimum wage, travel and meal allowances, income reaching two thousand euros for twenty days of work per month, are entirely possible. After two years of the Covid crisis, activity has restarted very strongly and the needs are currently such that Optimark Indian Ocean is recruiting. The company holds weekly information sessions across the island to present the employment opportunities it offers.. She collaborates on this plan with Pôle Emploi. The message of professionalization is also aimed at brands. “Our businesses provide added value for our customers. They delegate the relationship with their own clients to us. It's a responsibility. We provide them with flexibility and efficiency. They trust us because they know that we give our best and are there 100%.. They see the results of the commitment of our teams. »
Optimark’s new horizons
Réunion is one of the seven sites of the ORA group. The Optimark Indian Ocean company was created, thirteen years ago. Today, Optimark Indian Ocean supports more than 30 clients, mainly industrial, and employs 150 regular employees. Its success encouraged the ORA group to create a DROM division (overseas departments and regions) to duplicate the Reunion model in the Antilles and Guyana. Other notable news from Optimark Indian Ocean : the creation of a Health-Beauty center. Commercial activation becomes even more specialized by integrating pharmacies and drugstores that need to advise their customers in the plethora of offerings in four product categories : the dermato, herbal products, cosmetics and micronutrition. Optimark Indian Ocean supports development on the island with the ORA Group team specializing in this area and requested by its mainland customers to offer similar services in Reunion Island. : Pharmanimation, the specialist in commercial outsourcing in pharmacy and parapharmacy since 2008. For this entity in Reunion Island, it is the challenge of more specialized advice and a new recruitment profile with graduates.(e)s trained in parapharmacy products. Finally, the year 2022 sees Optimark Indian Ocean positioning itself at the forefront of Retail Media through its mastery of “phygital”, the association between physical and digital in the design and implementation of innovative commercial systems. At the same time, a business application on the ORA Group's CRM improves the relationship between employers, employees and customers thanks to online access and transmission of information. What Nathanaël Juricic describes as “digital serving the efficiency and working comfort of our stakeholders”.
* The ORA group brings together Optimark, RMA et Askell.
Aurélie Grondin, responsable Pharmanimation
“I have been working in the pharmacy and laboratory sector for twelve years. My goal is, with my local teams and the leadership of the Pharmanimation teams since 2008 in mainland France on this “Sell-out” expertise in pharmacy from the ORA Group, to share this know-how with our pharmacist clients here. The parapharmacy is booming, which leads me to join a leading service provider to provide pharmacies and laboratories with these outsourced solutions. We thus respond to a triple expectation. That of the public who seeks advice on the many products available. That of pharmacists who need expertise commensurate with the safety guarantee they represent for their clientele. And that of the laboratories which, with Optimark, can have permanent representation in an area to present their products in pharmacies. We offer solutions by providing pharmacies and brands with highly qualified personnel, specialized and adapted to their needs. »
Stéphane Camana, planning and production manager
“I manage and unite our teams, i.e. 150 to 200 speakers. I joined Optimark Indian Ocean fifteen years ago as a salesperson and rose through the ranks. : seller, manager, head of sales, key account, account director… I have a vision of all the group’s professions. The responsibility that is mine today, it’s putting the right person on the right file at the right time. This adequacy generates performance and makes us credible with our customers.. It is the key to efficient and imaginative production. Creativity is indeed one of our strong points. I will cite the example of the first “Hello and Welcome”, have now become the standard at the entrance to many points of sale. We were the precursors in Reunion. Regardless of product complexity or customer requirements, we are able to answer them. »
Ornella Payet Pellegrini, Shopper Activation and Business Development Manager
“Having touched all the group's professions, I use this experience to design commercial devices. We are a force of creativity and proposal. We rely on our knowledge of the field to design and implement operations that will help brands grow and develop their sales.. We immerse ourselves in the world of the brand to become its ambassadors. We immerse the customer in the atmosphere of the brand to give them an experience through physical and digital media. Our passion for this universe, our entrepreneurial approach in the sense that we seek to create incremental added value, brings a new look at outsourcing providers, because they understood that the organization of a service provider and that of an industrialist are different and complementary. It is this know-how and expertise that provides the added value of our businesses. »
