Consequence of the acquisition in 2017 of the German manufacturer Opel by PSA, the Opel car brand returns to the Caillé Group. A new Opel showroom opened its doors on January 4 at Le Chaudron. A second is under construction in Saint-Pierre.
The rebirth of Opel under the aegis of PSA is one of the automotive market events of 2021. As for the return of Opel to Caillé, this is clearly the first event of the year in the local automotive market. Has the quality and reliability of the German brand, PSA breathes new life into a new design and stylistic identity that could almost be called Latin. The Caillé group took over the brand at the right time and this is another sign of its regained good health., the Opel card was sold to Sogecore in 2012 by the group in turmoil in order to free up funds. It was bought from him last year, "At the same price" emphasizes François Caillé, CEO of the Caillé group, thus testifying to the form of solidarity that existed between the two car importers.
At a press conference, the leaders of the Caillé Group and its automotive branch have clarified the ins and outs of Opel's return. The two showrooms appear as symbols of renewal. They will be fitted out in the brand new colors, and in particular yellow which now serves as a marker for Opel's identity. A new design that reflects the desire to move upmarket in the B segment where Opel intends to challenge the best.
New impetus for Opel
The new face of Opel, it is first a Vizor that spans the entire width of the front panel. The general exterior and interior design is more modern, younger, more colorful : an asset in particular in Réunion, where the aesthetics of the automobile are an important purchasing argument. Finally, this is the stated "detox" bias, to know
"Remove the superfluous to get to the point".
"We want to be the relay of this new momentum"
announces Marc Bergeretti, CEO of the Auto branch of the Caillé Group. In terms of organization, the return of Opel is accompanied by the centralization of after-sales service for the three brands of PSA represented by the Caillé Group : Peugeot, DS and Opel. Brands that complement each other and do not compete with each other, underline at Groupe Caillé. Models side, the Mokka promises to be the flagship model of Opel’s image renewal. It is launched on the B segment SUV, the most buoyant on the Réunion market. The new Corsa is leaning, she, on already solid results (one in three sales in 2020 in the city car segment). Finally the Grandland will be the top-of-the-range model of Opel. Groupe Caillé also intends to boost sales of commercial vehicles.
Opel aligns three models that can claim German reliability : the compact Combo van and the Vivaro and Movano vans. With Opel, Groupe Caillé will finally strengthen its position in the booming electric and hybrid segment in Réunion (Stroke-e, Mokka-e and Grandland X Hybrid) or, with 33 to 34% market share, it is already even stronger than in the global automotive market (26 to 27% PDM).
"All the ingredients are there to relaunch the brand"
Judge François Caillé.
