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Meeting
Sunday 22 December 2024

THE NURSE AND BLEDINA : EFFICIENCY GAIN, GAIN D’EXPERTISE

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With this organizational and logistical evolution, it is the other major activity of Danone which makes the commercial news in Reunion and, for this reason, comes to light (the public in fact associates the Danone name more with yogurts and desserts made in Reunion by Sorelait). Danone Specialized Nutrition Indian Ocean Zone Director, Jourdan Blangenois, explains to us the reasons for this reorganization of the local company and the meaning it has. That’s what we’re talking about here, especially, of infant nutrition brands closely associated with everyday family life : Blédina, Blédilait, Gallia Laboratories. And we learn, For example, than the small 250 ml format of Blédilait, sold in packs of 18, is not only the best-selling infant nutrition reference in Reunion, but that it is exclusively distributed in the Overseas Territories. It does not exist in mainland France. We discover the company providing the logistics of all these essential products.

Carole Manote,
publication director and editor-in-chief

Jourdan Blangenois also reminds us of Danone's commitments to sustainable development, a subject in which the brand remains a pioneer and to which infant and medical nutrition products demonstrate daily. The link is thus made with the second part of the file which we devote to sustainable development, this time from the angle of biodiversity, with examples of the two fundamental actors of local economic activity : Port Réunion and EDF Réunion. In addition, Camille Clain, vice-president of the Department in charge of sustainable development recalls the importance that biodiversity represents for the territory. Commerce, industrial production or service, all companies today are driven by the same movement towards sustainable development. The theme is essential, and will become more and more established in the years to come, including us, press organ. We believe that sustainable development news is now part of economic life..

Carole Manote

All the news from commerce and mass distribution in Reunion
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