The Reunion brand of natural beauty care, initiator of the formulation of cold process cosmetics, was celebrated again at the 2024 Victoires de la Beauté, as well as the Best Pharma Product competition. New assets to develop its distribution in mainland France and Reunion Island.
Step by step, Omaïdo consolidates its reputation and extends its notoriety locally and in mainland France, thanks in particular to competitions. For its founder, Marina Féat-Gultzgoff, competitions are opportunities to test your products with juries of demanding consumers and with professionals in the cosmetics sector. two years ago, during its launch, Omaïdo was the first French brand of cold-formulated beauty care, products from natural ingredients from agriculture, exclusively Reunionese and Mahorese : organic turmeric, organic geranium, ylang-ylang. In 2023, Marina Féat-Gultzgoff took the stage at the Victoires de la Beauté for her primordial two-phase treatment oil. Two other Omaïdo treatments received a Responsible Beauty Victory in 2024 : eye treatment and exfoliating mask.
Best Pharma Product
Another Omaïdo product was awarded the Best Pharma Product competition, which distinguishes products sold in pharmacies and drugstores : probiotic treatment water. Finally, Omaïdo was at the Cosmetic 360 show in October, international professional meeting for innovation in cosmetics, on the Réunion Développement stand (ex-Nexa), alongside Olica essential oils and the Pat Zerbaz project to promote Reunion plant extracts.
