Under his signature Les Recettes de l’Atelier, Nestlé launches three new crunchy chocolate bars in the adult segment.
Milk Biscuit & Roasted hazelnuts (170 g), Noir Biscuit Nougat (170 g) : with a very crispy and crunchy texture, these two Workshop Recipes, with pure cocoa butter chocolate, have a nice buttery cookie taste and visible ingredients. Their beans are selected and certified Rainforest Alliance. Merchandising recommendation : these new references are to be implemented in adult tablets, in the LRA range (milk chocolate, raisins, hazelnuts and almonds), the most gourmet... The launch is accompanied by a communication plan in mainland France and locally, with waves TV, digital (display and influence campaigns)and, in stores, animations, tastings and discount coupons. Dark Almond Praline (143 g) : this new bar with the good taste of almond-based praline takes its place in the filled range.
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr)
