More milk chocolate, an extensive children's offer, the renewal of the essentials : Nestlé cultivates the chocolate art of the small and big joys of Christmas with family and friends. Once again, the big brand caters to all tastes.
With 46% of volumes in 2022, milk chocolate confirms its growing place at Christmas. Staying true to their success last year, Les Recettes de l’Atelier are adjusting their range in his honor with milk chocolate shells and the integration of a second milk reference in the assortments. The brand thus completes its offering of chocolates to offer and share, but also chocolates for small personal pleasures and for all those informal moments which precede and prolong the party. A response in the form of assortments, dark and milk chocolate specialties and Advent calendar. And always generous formats, individual packaging, and this choice for all tastes that, at Christmas, make up the identity of the Workshop Recipes.
THE LANVIN SNAIL FAMILY IS GROWING
The inimitable Lanvin praline in a milk chocolate shell, all enhanced with a delicate caramel flavor : this is the big novelty for 2023 at Lanvin. Natural vanilla flavor, caramelized sugar, roasted almonds : the great art of Lanvin has not aged a bit in one hundred and one years. Another testimony to the refocusing on milk : all the milk chocolate recipes are gathered in a single box containing eight milk snails, seven caramel escargots (the new recipe) and seven almond snails. On their side, the mini-snails change design for better harmony between small formats for oneself and large formats for receiving and giving.
THE RED BOX IN THE CHRISTMAS LANDSCAPE
Building on its first successes, the Nestlé Red Box continues its momentum with an unchanged range, in particular the assortment of milk chocolates from the Alsatian Christmas Market collection. With its affordable price, the Red Box puts a wide variety of milk and dark chocolates within the reach of as many people as possible so that all families can celebrate Christmas. It is gradually establishing itself in the Christmas landscape with sales up 31% from 2020 to 2021 and 24% from 2021 to 2022.
FAMILY CONFECTIONERY : SHARING WITH CHILDREN
Between Nestlé and children, the story is old and is renewed from generation to generation. It's going to be even more crunchy this year thanks to Crunch and its milk chocolate with puffed rice. An offer supplemented by an advent calendar. Crunch mini-figures join the already well-known Festive Friends Smarties, Galak et Kit Kat. The mini-figures come this year in a new bag format, better adapted to market standards. Finally, a new range of giant Galak tubes, Smarties Kit Kat and Crunch makes an appearance. A low-cost offer to keep children waiting until Christmas.
AFTER EIGHT, QUALITY STREET : THE MODERNITY OF CLASSICS
Continuity in 2023 at After Eight with the classics, the varieties (Mojito, Gin Tonic) and the advent calendar. To its traditional senior clientele, After Eight has managed to add younger targets in recent years thanks to scented varieties (Strawberry, Cerise…). The very special sensation of After Eight chocolates has been enriched with new flavors which make them original Christmas chocolates. Another quintessential family Christmas classic, Quality Street candies will only be presented in boxes this year. A format to offer !
NESTLE DESSERT :
delicacy made with truffles
Nestlé Dessert refocuses its range of gourmet truffles on the most popular ones : black truffles, 70% black truffles and milk chocolate truffles. Launched in 2019, Nestlé Dessert’s Christmas offer continues to gain fans.
