The end-of-year celebrations promise to be brilliant for Champagne brands, starting with Nicolas Feuillate, the market leader in Reunion and nationally. The current recovery of the global market is “dazzling” declares Christophe Juarez, general director of the cooperative group Nicolas Feuillatte, in the interview he gave us. Et, evoking the difficult months that have just passed, the group's leader judges that “the ability of champagne to weather the most difficult periods of our contemporary history says a lot about the fervor that still surrounds the ritual of champagne, worldwide. » It seemed interesting to us, as the holidays approach, to question the reasons for the success of the favorite champagne brand of Reunion Islanders. From the House of 
Youngest Champagne, 45 ans, who claims to have renewed the discourse on champagne, to have “released the bubbles” to use his expression. To understand : no need to wait for an event to taste champagne. Champagne, it's when we want, where we want, with whoever we want. And it is a table wine that accompanies the thousand and one facets of gastronomy. And this is how the Reunion Islanders understood it.. Thanks to a comprehensive offering and attractive prices, Nicolas Feuillatte champagnes have established themselves in mass distribution. But this is not their only distribution channel, Christophe Juarez explains to us, describing the cooperative’s strategy and the place occupied by the French Overseas Territories and Territories., more particularly, the meeting. Where we also discover that Nicolas Feuillatte is interested in Africa... But this editorial would be incomplete if it did not also highlight our dossier on organic matter on the occasion of the Natexpo show, as well as the remarkable new products from local production launched this month of October, like the lion coffee with geranium, the first little Reunion jars for babies, the Tezi Tea range made locally, and many other initiatives which can be discovered in this new issue of Leader Réunion.
Carole Manote
