With, over the last two years, sales up 23% in volume on a market up 9%, Purina consolidated its leading position in the consumer dry and moist petfood market in supermarkets.
On the Réunion petfood market in supermarkets, Nestlé takes the lion’s share… in value with 34% of market share. Present in both dry and wet segments, dog and cat, Nestlé is taking full advantage of the current valuation of the petfood market. A value that focuses more on the cat but also benefits the dog due to a greater number of sales. And, with 62% of sales, the dog segment dominates the cat segment in volume (38 %), they are equal in value (50% each). The growth of the pet food market therefore primarily reflects the growing appeal for domestic animals., and within this vogue the growing share of cats. But that's not the only reason : if premium products are increasingly popular with the public, is that they respond to the major trends in the dog and cat market towards health, the well-being and comfort of the animal. In the meeting, premium has gained four points in two years in GMS : it now occupies 10% of the market in value compared to 6% two years ago. Over these two years (2029-2021), the overall petfood market in supermarkets increased in value by 15%, against 9% by volume. With its wide range, the level of quality of its products and its capacity for innovation, Nestlé Purina is the contributor, leader with an ideal position in all segments of this market.
Animal health at the heart of innovation at Purina
From petfood to petcare : increased attention is paid to animal health and welfare. The health segment is up 5,2% in France. But innovation in petcare is at the heart of Purina’s DNA, which makes it a priority to always improve the physical health and well-being of pets. Since 2016, Purina has launched numerous products with this in mind as part of the Purina One ranges, Purina Pro Plan ou encore Purina Dentalife.
The natural segment is becoming more democratic
Natural animal food (of which organic is part) democratizes : + 35,6% in 2021 in France. Purina has been supporting the development of this segment for several years now and is evolving its existing brands and products towards more naturalness. : removal of artificial colors from all whole food products and treats since 2020. Fido Croq’Mix was relaunched in 2020 without artificial colors, with 70% ingredients of French origin. Purina One Dual Nature is a range of three references launched in 2018 made from 100% products for sterilized cats.
Snacks for growing animals
The snack market is driven by the growing need for owners to connect with their animals by making them happy., by taking care of their health and sharing moments of complicity with them. A segment in which Purina is, here again, very present with Fido's snack ranges, Happy and Adventurous. Au plan national, the dog snack market accounts for 70% of the market and is growing by 21,2 %. The cat snack market represents 30% of the market and is growing by 13,5 %. Au plan local, Purina Snack chien, it’s 23% of the market and 14% for cats.
(Source of Reunion market figures : IPSOS, end of December 2021)
